Scott Hoober, Owner, Hoober Inc., Intercourse, Pa. (2016 Most Valuable Dealership) — He provides examples of how working hand-in-hand with the OEM has helped the 9-store dealership achieve $160 million in revenues in 2019. He has been part of the Case IH North American Dealer Advisory Board and previously served as chairman.

Dusty Schulz, Used Ag Manager, Butler Machinery, Fargo, N.D. — As the used ag equipment manager for Butler Machinery, an 18-store AGCO dealer group with locations in North Dakota, South Dakota and Nebraska, Schulz closely follows current market and economic conditions to set values on trade-in units. He joined Butler in 2003 as a finance coordinator and in 2007 took over as a territory manager for ag sales. He returned to Butler in 2014 after a 3-year stint as the operations manager for Ziegler Cat in Fergus Fall, Minn.

Chris Eis, Co-Owner & Sales Manager, Eis Implement, Two Rivers, Wis. — Eis shares the processes he uses to value trades for this single-store John Deere dealership and how he leverages the relationships he has with dealers of other brands to correctly value off-brand trades.

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