With farms consolidating across North America, the number of used equipment buyers is shrinking. In this dealer-to-dealer panel, 3 dealerships share how they’ve maximized their options of moving used equipment by exploring sales in international markets who need North American technology.
Olga Hall, Director of International Division, RDO Equipment Co., Fargo, N.D. (2010 Dealership of the Year) — With over 20 years of experience in the farm equipment industry, including time spent working for an OEM, Olga Hall has been involved in international sales at the dealer level since 2003. Today, she is responsible for worldwide sales, developing new markets for used equipment and strengthening relationships with RDO dealerships in Ukraine, Russia, Australia, Mexico and Zambia, all of which has contributed to the John Deere dealership’s revenues of $2 billion.
Don Aberle, Used Equipment Manager, Titan Machinery, Fargo. N.D. (2006 Dealership of the Year) — Aberle has been in Titan Machinery’s ag and construction business for 18 years in a variety of sales and store management roles. As the used equipment manager for the Case IH dealership group, Aberle leads the evaluation team, inside sales team and handles all international transactions for used equipment — including being on the ground floor of the Titan Outlet — and helped contribute to $954.2 million in revenues for the first 9 months of FY2020.
Stacy Anthony, CEO, MirTech Harvest Center Inc., Jonesboro, Ark. — Prior to joining MirTech Harvest Center as CEO to manages the dealership’s aggressive growth strategy for the Delta and nearby regions by adding future locations, Anthony was responsible for the development of the International Sales Division of the Brandt Holdings Co. During his time at Brandt they were one of the largest exporters in the U.S. and exported into 25 other countries. Anthony also spent 20 years working inside of John Deere dealerships in sales and management.
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