Trent Hummel, Consultant/Trainer, Western Equipment Dealers Assn. Dealer Institute — Prior to joining WEDA’s Dealer Institute as a trainer and consultant, Hummel was a 4th generation equipment dealer in Alberta. Under his leadership and systems, the dealership consistently maintained new and used equipment turns of 5-10 times the industry averages and 3 times the industry benchmark. In 2010, Hummel sold the dealership and is now considered one of North America’s most innovative voices in dealership inventory management.
Hummel’s strategies about inventory turns, aging and margin have resulted in rejuvenating struggling wholegoods’ departments. His commitment to operational excellence in the management of wholegoods has earned him a reputation as one of the industry’s foremost experts on sales growth and inventory control.
In this session, Hummel shares data he has been tracking on used combines by country and brand to unearth whether the industry is growing its used inventory problem or cleaning out stock. He also reviews studies done on dealer valuations sources and share his insights on best practices dealers should be using in their valuation process.
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