A dealer’s used equipment strategies can’t be discussed without including auctions, whether working with an outside auction company or running it yourself. In this dealer-to-dealer panel, we’ll dive into the good, the bad and the ugly of running your own auction.
Bryant Roberson, Used Equipment Manager, Quality Equipment, Winterville, N.C. — Prior to joining Quality Equipment, a John Deere dealership group with 27 locations in North Carolina, Roberson spent 15 years in the auction business. He’ll provide an overview of what dealers should expect when they work with auction companies and what sort of return is realistic.
Leo and Eric Johnson, Owners, Johnson Tractor, Janesville, Wis. (2012 Dealership of the Year) — Having hosted an on-site auction together for the last 30 years, the Johnsons come to the Dealership Minds Summit following their 2020 auction. The partners will dissect the event, sharing what went well and what didn’t. The 2019 auction contributed about $4 million to Johnson Tractors’ total revenues of $100 million.
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