In today’s episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, host Casey Seymour LLC sat down with two of 21st Century Equipment's remarketing specialists, Aaron Fintel and Regina Narjes.
The three of them discuss about how they are using social media to market used equipment. Aaron shares how he’s used Twitter to market wholesale priced used equipment, trying to get as close to auction as possible. Regina talks about how Twitter works better for her to connect to the ag industry rather than Facebook.
Casey, Aaron and Regina also dive into how SnapChat can work for a business during certain times. They also talk about the audience shift from Facebook to Instagram, as well as the pros and cons to sharing the same content across platforms. They also talk about email blasts vs. print publications and the value email campaigns offer.
Farm Equipment‘s Used Equipment Remarketing Roadmaps podcast is brought to you by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Sound Effects: Jahzzar - Magic Mountain