Brand Purity

Download this FREE eGuide now and grow your understanding of the brand-purity initiative driven by the mainline farm equipment manufacturers.

The Evolution of Brand Purity in U.S. Farm Equipment Dealerships, authored by longtime industry sales distribution consultant Charles R. Glass, exclusively addresses this topic and the extent of the challenges dealers increasingly face.

In describing the topic in practical terms, it will stimulate discussion for you and your dealer management teams on a topic with repercussions for both equipment dealers and manufacturers alike.

Download the FREE eGuide NOW and learn what is driving brand purity:
  • Changing farmer demographics
  • Focus on market research and market share
  • Attention on "pure" retail outlets
  • Small dealerships
  • Consolidation

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