Articles by Mike Lessiter

To The Point: 'Magic-Wand' Wavers for 2014

By nearly everyone's account, 2013 was another good year for the farm equipment industry. There's much to be thankful for, for sure, as we look in the rear-view mirror. But then again, this is an industry built on a foundation of finding a better way, so the new year also brings an inclination to dream a little about what "could be."
Read More
How to Sell

Fuel Trailers Deliver 'Add-On' Sales Opportunities for Tractors & Combines

Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer’s greatest investments — the tractor and combine — more efficient.
Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer's greatest investments the tractor and combine more efficient.
Read More

Dealership of the Year: Stotz Equipment

The last time Stotz Machinery (known then as Arizona Machinery) graced the cover of Farm Equipment (featuring the Avondale location’s famed saguaro cactus) was in April/May 2005 (“Making Multi-Stores Manageable”). What captured attention at the time was the firm’s ability to manage 13 stores (a large number for those days) in 4 states from a remote location.
Read More

To the Point: Stuck in the Middle...

For our special management report on preparing for ag cycle changes (starting on p. 86), our staff's research took us to dealers, economists and independent consultants. One interview was particularly fascinating as the conversation quickly veered to internal factors. More specifically, it was a declaration that no variable, not the weather, Farm Bill, interest rates, trade policies nor commodity prices, is of greater importance to dealers' future than the things they directly control.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings