Articles by Mike Lessiter

Special Report: Alternative Distribution

Alternative Distribution: Joint-Venture Dealerships Owned by Several Shortline Manufacturers

This model has been little more than barroom chatter to date, but does get enough attention to warrant examination. It's most often discussed by larger shortline manufacturers concerned with getting locked out of areas through brand purity efforts of the majors or dealers' own product rationalization during mergers or acquisitions.
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Special Report: Alternative Distribution

Alternative Distribution: Direct to Farmer Sales; Subdealer Model for Service

This idea consists of the manufacturer utilizing the Internet, equipment shows and direct personnel to make the initial sale, and making some other subcontract arrangement for parts, service and repair. According to Russell, this is similar to how equipment is distributed in some countries in Europe, where sales and service are functions handled by different dealers.
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Alternative Distribution
Special Report: Alternative Distribution

Alternative Distribution: How Many Options Really Exist?

Consultants and manufacturers weigh in on 7 options that are bandied about, and whether equipment dealers could see new or evolving models popping up around them.
Case IH’s announcement in February about brand purity at its dealer meeting and the specific mention of 7 lines they didn’t want to see competing with red equipment on dealers’ lots, got the attention of both dealers and manufacturers.
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Stoltz Sales Invests in 'Shop of Dreams'

Just celebrating its first birthday, the 18,000 square foot shop at this Ontario dealer — one that hangs its hat on the aftermarket business — brought new service orders out of the woodwork.
In the very early years of the 35-year-old Stoltz Sales & Service (a three-store Ontario dealer group) General Manager Marlin Stoltz and his brothers who founded the business saw that parts and service was where all the margin exists.
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Lessiter
From the Desk of Mike Lessiter

Take Charge of 'Upping' Your Knowledge Quotient

With our company hosting two national conferences (each topping 1,000 attendees) last month, this time of year gives our team an up-close look at how just how seriously some take learning and networking. And conversely, how passive others can take theirs. If you were at our 22nd Annual National No-Tillage Conference in 2 weeks ago Springfield, Ill., you'll agree it was flat-out inspiring to see farmers arriving with a hot-list of questions they're determined to find answers for. These farmers were still pursuing answers long after a 10:15 p.m. presentation.
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