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Articles by Mike Lessiter

A New-Era Contract

A New-Era ‘Contract’

By Mike Lessiter posted on November 26, 2019 | Posted in Dealer Succession
This year (2019) marks 15 years since our company (Lessiter Media) acquired Farm Equipment magazine (along with two other titles we rebranded as Ag Equipment Intelligence and Farm Innovations For Today’s Top Farm Operator). The last 15 years have brought highs and lows, but never boredom! We’re forever grateful for an acquisition that introduced us to so many outstanding people — both personally and professionally — that comprise you, the North America’s farm equipment industry.
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Ryan-Polete.jpg

H&R Agri-Power’s Sales Comp Plan

By Mike Lessiter posted on October 25, 2019 | Posted in Best Practices, Department Management
Ryan Polete, sales manager at H&R Agri-Power made a profound opening statement about sales compensation and motivations. “What I’m showing is really not a compensation plan that motivates people, but it will push their direction in the right way. That’s about all we can hope for on that. Money,” he says, “should motivate our sales force.”
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Lessiter
To the Point

Onboarding Salespeople: Calibrate Your Current Sales Force, Too

By Mike Lessiter posted on October 22, 2019 | Posted in Best Practices, Department Management
The highest rated panel of the 2019 Farm Equipment Dealership Minds Summit featured two Dealership of the Year Alumni. It was no surprise that dealers learned so much from RDO Equipment and Stotz Equipment. We’ve visited them on numerous occasions and continue to be amazed by their home-grown systems that cultivate the exact results they want.
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Lessiter
To The Point

Parts Rush: Young Dept. Manager Ends Up in Music Limelight

Journey with us back to the early 1970s to the farm equipment world of Ontario. Envision a young parts manager pounding his sticks on the parts counter, on 55-gallon drums or whatever was parked out in the shop. Of course, stealing this “practice time” only between farmers’ requests for hoses, sweeps/tines and feeder chains.
By Mike Lessiter posted on October 15, 2019 | Posted in Department Management, Dealer Succession
Journey with us back to the early 1970s to the farm equipment world of Ontario. Envision a young parts manager pounding his sticks on the parts counter, on 55-gallon drums or whatever was parked out in the shop. Of course, stealing this “practice time” only between farmers’ requests for hoses, sweeps/tines and feeder chains.
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Big Dealer Consolidation Continues in 2024

Big Dealer Consolidation Continues in 2024

In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.

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