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Articles by Mike Lessiter
Sage Wisdom from A Dealership Lifer
Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.
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Conversations in Ag
Trading Places: Farmer vs. Dealer Expectations
Colorado farmer Todd Olander and Iowa dealer Kendall Havran had to travel 4,700 miles away to meet one another (at Germany’s 2019 Agritechnica), but they learned of each other’s unique role, and the importance of shared expectations. The pair spoke candidly about what farmers and dealers can do together to optimize their relationship and success.
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Conversations in Ag
Research: Can It Be a Dealership’s Business?
An on-farm researcher and iron dealership agronomist share what areas of opportunity exist for machinery dealers to prove out methods of independent seed and chemical sales.
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Conversations in Ag
Early Experience & Advantage in European Brands
Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.
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Conversations in Ag
Dealer Structures: Europe, North America a World Apart
European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.
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Top Articles
Current Issue
Farm Equipment
5 Dealers Share Latest Facility Projects
Dealers Better Prepared for Softening in Used Market
Strong Customer Relationships, Parts Inventory Central to Spring Success
Don’t Get Caught Fighting the Last War
Must Read Free Eguides
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Farm Equipment Videos
Big Dealer Consolidation Continues in 2024
In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.