Articles by Mike Lessiter

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Dealer Day in the Life Series

Today's Recap: Ty Rankin, GM at Lone Star Ag, Friona and Dalhart, Texas

Ty Rankin is the GM at Lone Star Ag (previously known as Parmer County Implement), a 2-store operation carrying Kubota, Claas, MacDon, JCB and Oxbo. Lone Star Ag is specialized in its product offering and doesn’t deal with planters and sprayers like dealers in other parts of the country. Its business is very much harvest related. “All of our equipment, with the exception of Kubota, focuses on silage.”
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Lessiter
To the Point

2020 Challenges Require Steadfast Commitment

There are things within our control in this business (effort, commitment and focus to name a few), and many things that are not. If we needed any reminders, we’ve found them recently: trade wars, the Covid-19 pandemic, falling stock and commodity prices, including trading halts. And then there’s the familiar yet always unpredictable face of Mother Nature.
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Lessiter
To the Point

2020 Challenges Require Steadfast Commitment

There are things within our control in this business (effort, commitment and focus to name a few), and many things that are not. If we’ve needed any reminders, we’ve found them recently: trade wars, Covid-19 pandemic, and falling stock and commodity prices, including two trade halts. And then there’s the familiar yet always unpredictable face of Mother Nature.
Read More
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Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.
Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
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