Opinions & Columns

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Looking Back on ‘A New-Era Contract’

This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine.
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Looking Back: Titan Machinery Reflects on Significant Changes to Dealership Environment in 55 Years

A Look Back on Farm Equipment History with: David J. Meyer, CEO, Titan Machinery Inc., West Fargo, N.D.

Our parts and service businesses are now running as profit centers rather than a dealership expense. In 1975, our shop rate was $17.50/hour with a real reluctance to raise. Now most shop rates are north of $140/hour. 


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