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5 Secrets to Being Named Most Valuable Player as a Rookie

Corner Equipment has achieved sales success through thinking outside the box and fostering relationships
By Mike Wiles posted on September 15, 2017 | Posted in Best Practices
Fans know that all major sports have a most valuable player award coveted by everyone in the game. It is extremely rare when a rookie wins that award, but this is what occurred when Corner Equipment, in East Carroll, Man., was named the recipient of Versatile’s 2016 “Sales Performance Leader — Canada” award after approximately 12 months of representing the product line.
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Rationalizing Shortlines

August 14, 2017
As with any merger or acquisition, the rolled-up organization often finds a hodgepodge of shortline equipment. If those lines are not in conflict with the major-line's products, they almost assuredly will compete with another shortline product in the mix. In the first few weeks of the merger, Precision Equipment was already at work discussing shortline rationalization.
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Kevin Hitchings
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For Pattison Agriculture, No Line Is Too Unique

With 60-plus shortlines to their name, the Saskatchewan-based dealer network strives to meet every customer’s needs and build long-term relationships in the process.
By James DeGraff posted on July 27, 2017 | Posted in Niche Equipment Markets
When JayDee AgTech and Maple Farm Equipment merged together under the Pattison Agriculture ownership group in early 2014, the result was a dealer network that has since expanded to 19 locations across Saskatchewan and Manitoba. While it brought in a diverse customer base with opportunities to grow further, it also brought in over 60 different shortlines across all locations, some with unique restrictions in their distribution contracts.
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Understanding Customers, Keeping Ahead of the Curve Vital for Redhead Equipment

The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
By James DeGraff posted on July 13, 2017 | Posted in Niche Equipment Markets
The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
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As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
By Diana Dombrowski posted on May 26, 2017 | Posted in Niche Equipment Markets
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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Are You Doing Anything Extra to Promote Your Specialty Equipment Lines?

Q: With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?
By Kim Schmidt posted on May 3, 2017 | Posted in Niche Equipment Markets
We asked dealers: "With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?"
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Life Beyond the Majors, Succeeding with Shortlines

Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
By Dave Kanicki posted on April 18, 2017 | Posted in Manufacturer & Dealer Issues
Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
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Kunau Implement
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A Case for Shortline Equipment

By Dave Kanicki posted on March 30, 2017
The major lines' push for brand-pure dealers has been grappled with for decades. For some, the debate comes down to a matter of loyalty, efficiency and economics. For others, having hands tied on being able to sell what the customer wants hinders both market penetration and encourages customers to shop elsewhere.
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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