Success in Shortline Machinery

Baxla Tractor exterior
Success in Shortline Machinery

26 Dealers Share Tips for What to Consider When Adding a New Shortline

We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?”
We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?”
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Sponsored Content: Success in Shortline Machinery

Growing and Planning for the Future as a Shortline Machinery Dealer

Over the past 20 years, Inwood, Iowa, machinery dealer Faber’s Farm Equipment has added numerous shortlines to its offering, expanded its facility five times and is now building a second location in Watertown, S.D.
Over the past 20 years, Inwood, Iowa, machinery dealer Faber’s Farm Equipment has added numerous shortlines to its offering, expanded its facility five times and is now building a second location in Watertown, S.D.
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Woodford Equipment
Sponsored Content: Success in Shortline Machinery

Starting Anew to Fill a Product Gap

Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
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Flaman shortlines
Sponsored Content: Success in Shortline Machinery

Traditional Dealerships Setting Up Separate Entities to Sell Shortline Equipment

A mainline dealer whose shortline business is critical to success sets up a separate location to quiet the major about the competitive attention at the primary location. The idea has also been talked about as a hedge move to protect a dealership whose contract or future transition of that contract could be questionable.
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Sponsored Content: Success in Shortline Machinery

Selling Shortline Machinery to Generate Trade-Ins — A Symbiotic Relationship

Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
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