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Articles by Kim Schmidt

Kim Schmidt
To the Point

Building Your Bench

By Kim Schmidt posted on January 25, 2021 | Posted in Best Practices
If one of your department managers was promoted — or even left the dealership —  do you know who would replace them? Do you have employees who you’ve mentored and trained who are prepared to move into management roles?
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Special Report

How Dealers Can Use ROI to Sell More than Farm Equipment

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
By Kim Schmidt | Posted in Best Practices, Department Management, Dealership Marketing
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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Kim Schmidt
To the Point

Lots of Positives, But Concerns Linger

By Kim Schmidt posted on December 11, 2020
Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election.
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Kim Schmidt

Lots of Positives, But Concerns Linger

By Kim Schmidt posted on December 1, 2020 | Posted in Data & Forecasts
Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election. Let’s look at some of the positives first.
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Kim Schmidt

A New Approach to Tech Recruitment?

By Kim Schmidt posted on October 12, 2020
Over the last few years when we’ve focused on workforce development — particularly recruiting and training technicians — as a fair amount of focus has been on getting to kids at a younger age or to kids that don’t live on the farm to expose them to the opportunities that exist in agriculture. What if we met those kids where they are already engaged — video games.
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Process & Consistency Keep Used Equipment Business Moving

Jim Wood, chief sales and operations officer, explains how Rocky Mountain’s dedication to its processes and documentation have helped control the 36-store dealership’s used equipment inventory.
By Kim Schmidt posted on October 8, 2020 | Posted in Best Practices, Used Equipment Remarketing
Through the second quarter of 2020, Rocky Mountain Equipment (RME), Canada’s largest Case IH dealership group, has reduced its used equipment inventory by C$40 million since the fourth quarter of 2019.
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Special Report

Dare to Dream: How Might Dealer Facilities Evolve by 2030?

As customer demographics — and how they do business — shift, and equipment technology evolves, the function and style of the traditional farm equipment dealership will likely change with them.
By Kim Schmidt posted on August 28, 2020 | Posted in Facilities
From less new equipment inventory to display in the showroom to charging stations and drone stations — the features of the farm equipment dealership could look different 10 years down the road.
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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