To close out the Summit, Stan Vardell, Greenway Equipment’s vice president of parts operations, highlights what he has learned during his 3+ decades working both in the dealership and OEM aftermarket business that helps the Greenway team maximize their parts and service operations. Under his leadership, the 30-store dealership has been recognized by Deere as Aftermarket Achievers for 14 years.
“I am responsible for process & policy development and execution for customer experience, inventory optimization and asset management,” Vardell says. “Having consistent processes and policies makes for much improved customer experience, especially if they purchase parts from more than one Greenway location.”
Vardell is responsible for the dealership’s parts retail and revenue generation, vendor relationships, logistics and inventory integrity. Greenway has frequent parts audits with an average score of over 99% across its locations.
You'll Learn: How to scale different processes & procedures to maximize the parts & service departments — regardless of the size of your operation.
The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:
- Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
- Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
- Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
- Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.
For more information about the 2025 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit
Title Sponsors for the 2025 event are AgDirect, AgGuard, Associated Equipment Distributors (AED), AXON, Basic Software Systems, Dealer Information Systems Corporation (DIS), Geringhoff, Machinery Scope, MODERN, NNN Pro, TractorHouse, VitalEdge Technologies, Warranty Consulting Services and Yetter Farm Equipment.
