George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

ARTICLES

George-Russell-Luke-Sheppard.jpg
Leadership Lessons: Building a 2nd Machine Age Dealership

Execute & Innovate Part 1: 5 Tips for Process Improvement

“We sell tractors. We fix them. We collect the money.”
This was the insight I received from a seasoned iron peddler upon my first visit to an equipment dealership more than 20 years ago. Simple and action-oriented, his statement summed up the fundamentals of equipment distribution.


Read More
George_Russell_Daniel_Surpenant.jpg
Leadership Lessons

Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change

It is vital to understand the changing generations of both your customers and — most importantly — your employees. Not appreciating the generational differences may lose you both customers and employees. Knowing the values, virtues and capabilities of each generation will help you retain both.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings