Mark Campanella, service manager for the Bakersfield, Calif., location of Kern Machinery, talks about the dealership's efforts to look outside the box to service a diverse product offering.


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This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Mark Campanella

Growing Into a Profitable Precision Niche

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Years with Organization: 6. Has been involved in servicing equipment for the last 30 years. Spent time working on heavy construction equipment for Caterpillar before opening and operating his own field service business for 15 years prior to joining Kern Machinery in 2009.

Role: “I have a dual role. I handle the Bakersfield field service team for the southern and eastern parts of our AOR. I’m also the service manager for the Bakersfield store, so if it has to do with service anywhere in my area of responsibility, I’m the first person customers call.”

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