Items Tagged with 'matt poelter'

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Dealership Minds

Effective Marketing Comes From Listening Well

Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), explains that effective marketing comes from truly listening to customers, not thinking you know what they want.
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Dealership Minds

Changing the Product Mix in a Consumer Store

Consumer products make up a great deal of sales in one of Precision Equipment's locations. Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses how to evolve the product mix of a consumer store.
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Dealership Minds

Selling Equipment to 'Super Big' Farming Operations

Selling equipment to super big farming operations is an important part of Precision Equipment's business model. Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), shares how they build and keep those relationships.
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