Best Practices

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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment Find Revenue Growth Opportunities

As inventory populations continue to increase while wholegood sales remain stagnant, Noble Equipment Co-Owner Darren Vanderberg looks to parts and service sales as a viable revenue source. While there is a delay when seeing the profitability of parts and service when compared to wholegoods, Vanderberg explains how equipment bought years ago are now yielding additional profits from their increased need for service technicians and parts.
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2023 Dealership of the Year: Noble Equipment

[Video] The Challenges of Growing and Maintaining New Staff

Co-Owner Darren Vanderberg describes the challenges involved with finding potential employees and how Noble Equipment has managed to develop a strong team environment. The 2023 Dealership of the Year winner makes use of the local community’s school to scout for new team members as well as encourages more senior staff to grow through management opportunities.
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2023 Dealership of the Year: Noble Equipment

[Video] Managing Inventory Challenges during an Unprecedented Demand Cycle

As a mainline Krone dealership, Noble Equipment had to navigate unique challenges including international roadblocks and supply chain concerns during the Covid Pandemic. As production worldwide has rebounded, Co-Owner Darren Vanderberg and Sales Manager Ryan Vanderberg discuss how their team is now faced with an inventory surplus and how to navigate the challenge of having too much equipment.
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2023 Dealership of the Year: Noble Equipment

[Video] Management Stepping in During Peak Service Demand

While their competitors might choose to offer a wide variety of equipment, Noble Equipment instead focuses their inventory and expertise on hay and forage equipment. This singular focus allows Noble Equipment’s team to know their equipment inside and out and stand as experts in their field.
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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment: Dedicated to a Market Niche

While their competitors might choose to offer a wide variety of equipment, Noble Equipment instead focuses their inventory and expertise on hay and forage equipment. This singular focus allows Noble Equipment’s team to know their equipment inside and out and stand as experts in their field. 
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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment’s Methods for Finding the Right People

Community is the cornerstone of any successful dealership, and the 2023 Dealership of the Year Noble Equipment is no exception. Located in Nobleford, Alta., this Canadian dealership has a unique circumstance when it comes to hiring new staff. The local oilfields in the area offer high-risk high reward employment which can tempt many prospective staff members away.
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55 Years of Farm Equipment

[Video] Farm Equipment's Growth at Johnson Hill Press

In this video, brought to you by AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, recounts why Feed & Grain and Farm Equipment were split into two publications and the growth that followed for both the title and the publishing company.
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