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Used Equipment University Series

[Video] Increasing Your Used Turns: Levers to Pull

In this episode of Farm Equipment’s Used Equipment University video series, Kyle Jimenez, used equipment manager at John Deere dealer Castongia Tractor, talks about what he does to increase used equipment turns. He covers repricing strategies, staying on top of trade-in valuations, when wholesale comes into the picture, and more. The Used Equipment University series is brought to you by Tractor Zoom
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Conversations in Ag

Regardless of Age, Selling is About Knowing Your Customer

2 dealer executives sit down to discuss how customer personality is a greater driver in communication preferences & technology adoption than age
Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.
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2024 Dealership of the Year

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business

When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.


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