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Conversations in ag

Connectivity Could Be Biggest Barrier to Autonomous Future

Farmer Nick Guetterman & Ohio State’s John Fulton discuss the opportunities & challenges farmers face with adopting autonomous technology

By Kim Schmidt posted on May 15, 2024 | Posted in Precision Ag Sales & Service

Following the panel, Nick Guetterman and John Fulton continued their conversation about the realities they see in the field today.

2024 EMDA Board Elected at Annual Kansas City Convention

November 8, 2023 | Posted in Manufacturer & Dealer Issues

The 7-member board was elected during EMDA’s corporate annual meeting held in Kansas City, Missouri. The board will supervise administration of membership services to EMDA’s member firms.

Looking Back: Farm Equipment Tips the Hat to the Behind-the-Scenes Contribution of An Industry Exec

A Look Back with Patricia A. Collins, Equipment Manufacturers Distribution Association Executive Vice President, Iowa City, Iowa

By Patricia A. Collins posted on November 8, 2023 | Posted in Best Practices

The Farm Equipment Staff and I had the pleasure of seeing the official sendoff celebration for retiring EMDA Executive Vice President Pat Collins on November 2, 2023 at the FEMA-EMDA Convention in Kansas City.

Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate

By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices

Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.

Looking Back: A Recent Retiree’s Perspective on Equipment Industry

A Look Back on Farm Equipment History with: Lars Paulsson, retired vice president, Laforge Systems, Inc., Concord, Calif.

By Lars Paulsson posted on September 22, 2023 | Posted in Best Practices

I can’t speak for 55 years ago. I had then just graduated from high school, but later in life, in the late 70s/early 80s, I had a short stint involved with in-parlor-feeding in the dairy industry, just as electronic recordkeeping started to take off.

Manufacturer Hall of Fame

The inaugural class of Farm Equipment’s ‘Shortline Legends’ made a permanent dent in the ag equipment universe

By Mike Lessiter posted on August 28, 2023

Earlier this year, we announced a program that would properly record — for posterity — the individuals whose innovations impacted the machinery and dealer distribution industry in North America over the last 55 years.

Lindsey named Executive Director for EMDA

August 1, 2023

The EMDA Board announced Celeste Lindsey as the newest Executive Vice President following a nationwide search to fill the vacated position. Her predecessor, Patricia A. Collins, is retiring after 38 years with the Association.

Equipment Marketing & Distribution Association Elects New Officers & Directors

October 31, 2022 | Posted in Manufacturer News

The seven-member board was elected Oct. 26, 2022, during EMDA’s Corporate Annual Meeting held in Orlando, Fla. The Board will supervise administration of membership services to EMDA’s member firms.

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Big Dealer Consolidation Continues in 2024

In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.

Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.