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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
By Mike Lessiter posted on September 27, 2023 | Posted in Manufacturer & Dealer Issues
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Ford's Tractor
Farm Equipment History

The Story of Henry Ford’s Tractor

An excerpt from the 2022 book release, Tractor Wars: John Deere, Henry Ford, International Harvester and the Birth of Modern Agriculture, gives Farm Equipment subscribers insight into the origins of the Ford Tractor and the man behind it.
By Neil Dahlstrom posted on December 16, 2021 | Posted in Manufacturer News
An excerpt from the 2022 book release, Tractor Wars: John Deere, Henry Ford, International Harvester and the Birth of Modern Agriculture, gives Farm Equipment subscribers insight into the origins of the Ford Tractor and the man behind it.
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From the Archives of John Deere

[Video] A Look Inside Deere & Co 's Archives

July 17, 2020
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom provides a walk-through of John Deere’s impressive archives, and investment it has made to preserve the history and keep it accessible for generations to come.
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From the Archives of John Deere

[Video] Neil Dahlstrom's Journey as John Deere Historian

July 2, 2020
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom shares his personal path into the unique role that he serves in helping to preserve the history of John Deere, and assisting others in putting it into context.
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From the Archives of John Deere

[Video] John Deere: Down on his Luck Blacksmith Turned Industry Innovator

April 16, 2020
In this quick-hit video from the editors of Farm Equipment, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, tells the story of how a blacksmith amidst a financial depression left Vermont to embark on a 6-week journey to the Illinois frontier looking for work. And how a discarded sawmill blade would revolutionize agriculture, and the farm machinery supply landscape.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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