The 17-part 2023 Farm Equipment Dealership of the Year video series sponsored by BigIron, features Hutson Inc. was selected as the Greater than $100 Million Dealership Winner while Noble Equipment was selected as the Less than $100 Million Dealership Winner.
Class of 2023:
Hutson Inc.
The Kentucky-based John Deere dealership had a black eye from a lease program that spun out of control, a change in ownership, an entire turnover in its leadership team, and ill feelings from its OEM as well as inline competition. It was also trying to unite two fierce rivals who suddenly were to be on the same team, not to mention staff having to trust an all-new class of leaders who had no farming or machinery roots.
Noble Equipment, Nobleford, AB, Canada
Since its founding in 2009, Noble Equipment’s success can be boiled down to a simple mantra: narrow and deep. This means being the top dog for haying equipment in their area — a stretch of livestock-heavy land in south-central Alberta accurately nicknamed “feedlot alley.”
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Hutson Inc. Video Series |
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Noble Equipment Video Series |
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