Farm Equipment
www.farm-equipment.com/articles/4032-manufacturers-shed-light-on-selling-in-tight-markets

Manufacturers Shed Light on Selling in Tight Markets

July 17, 2009

Manufacturers share views on near-term supply, whether the early-order concept has staying power, how their successful dealers pre-sell and changes they're putting into play to make early-order more palatable for all.

Equipment Supply to Remain Tight All Year
Early-Order Concept: A 'New Norm' for this Industry
Dealer Tactics & Approaches That Work
Climate Bringing Change to Manufacturer Programs

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Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com
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Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.