www.farm-equipment.com/articles/23373-data-point-dealers-rank-precision-products-as-best-bet-for-improving-unit-sales

Data Point: Dealers Rank Precision Products as Best Bet for Improving Unit Sales

January 22, 2025

This week’s Data Point is brought to you by the Dealership Minds Summit.

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According to the 2025 Dealer Business Outlook & Trends report, dealers are most optimistic about their precision technology and equipment sales for 2025 in terms of improving unit sales. Nearly 88% of dealers said their precision product unit sales would be as good or better than they were in 2024, with about 35% of dealers saying their unit sales would be up at least 2% over 2024.

Watch the full version of this episode of On The Record

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com