CNH Reflects on Raven Acquisition, Shares Precision Vision

CNH remains focused on delivering practical precision solutions to farmers almost 4 years after acquiring Raven. Our Mike Lessiter caught up with John Preheim, head of precision and electronics product development for CNH, and asked him if there’s anything dealers still don’t fully know about the significance of the acquisition as they take new technology to customers.   

“We haven’t fully realized the integration of the technology between what was historically CNH and what was historically Raven. It’s not that they (dealers) don’t know because they haven’t been educated, they don’t know because they really haven’t seen it all yet. Some of it has been introduced obviously on sprayers, we’ve been together for years between CNH and Raven. As we start looking at the broader portfolio over the next 3 years, I think you’re going to see a lot of streamlining and a significantly improved user experience. Anywhere from how you order to how you provision equipment to how you actually use it in the cab to how you can create more efficiency through better pre-planning. If you look back at some of what Raven worked on as part of the ag retail business, there was a lot of focus on how we optimize the efficiency of farmers’ operations. A lot of that will be getting carried through to farmers on other equipment as we go forward too.”

Preheim says the conservation of crop protection inputs is a huge area of focus right now as farmers aim to “do more with less.” The company recently announced several emerging sense and act products, including Case IH SenseApply Technology, New Holland IntelliSense Sprayer Automation and Raven Augmenta Field Analyzer.

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