European Dealers Contribute Over 50% of AGCO’s Net Sales

According to AGCO’s 2024 annual report, the OEM has 2,700 dealers and distributors worldwide. 

Europe accounts for 755 dealers/distributors but contributed 55% of AGCO’s net sales in 2024, up from 49% in 2023. Meanwhile, North America’s 1,215 dealers accounted for nearly half of AGCO’s dealerships, but only contributed to 24% of 2024 net sales for the OEM, down from 26% in 2023. 

In 2024, AGCO announced the launch of FarmerCore, a global initiative to deliver a next generation farmer and dealer experience built on three pillars: the on-farm mindset, smart network coverage and digital engagement, the OEM noted in the report. 

According to the report, FarmerCore will be implemented in close partnership with AGCO’s global dealer network. The program launched this year in select North and South America dealer organizations, with continued expansion expected throughout 2025. AGCO monitors each dealer’s performance and profitability and establishes programs that focus on continuous dealer improvement. 

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