Focusing on Key Products Helps Broadhead Equipment Grow Sales
Father & son combine service expertise & self-taught business acumen for success
Broadhead Equipment was founded in 2019 by father-son duo Richard, owner, and Jordan Broadhead, owner and business manager, who started the business with a service truck and 2 Cat D11 engines in an empty shop. With a total of 7 employees and total 2024 revenue at $7.7 million, the business is one of the fastest growing tractor dealers in the north-central Alabama area, they say. The Broadheads takes pride in becoming Alabama’s leading Kioti dealer, and one of the top in the Southeast.
Rural Lifestyle Dealer sat down with Richard and Jordan in their Sumiton, Ala., dealership for an extensive discussion about how it came to be, the challenges they’ve faced and what’s shaped their success — all which contributed to Broadhead Equipment being named Rural Lifestyle Dealer’s 2025 Dealership of the Year.
