2021 Dealership of the Year: Sydenstricker Nobbe Partners
www.farm-equipment.com/articles/19484-sydenstricker-nobbe-partners-approach-to-mainstreaming-precision-ag
Sydenstricker Nobbe Partners' Approach to Mainstreaming Precision Ag
July 7, 2021
Sydenstricker Nobbe Partners CEO Ted Briscoe explains why the dealership has moved toward the “specialist” format as a way to elevate the precision knowledge of all the dealership’s staff. The dealership developed a program to run parallel to the mainstreaming process, through which the dealership can have a core group of precision experts with two key focuses: changing the narrative on precision over the next 3-5 years from focusing on pricing to the value the technology brings and consolidating product knowledge via “specialists” in certain categories of equipment.