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Best of Fogarty

Some Thoughts About Survival

This industry's history proves that the changes we think will happen don't always work out as expected.

To me, the farm equipment industry has always been a grand theatre, and I've had a front-row seat for 40 years. It's not always a spectacular show, but it's constantly changing.


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Rise in Digital Communications

Investments in digital platforms brought newfound speed in creating & disseminating content to the industry
Kim Schmidt recalls that getting the websites going on a professional system led to an array of new opportunities, including On the Record, webinars, podcasts and the documentary film series.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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