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    <item>
      <title>Boots on the Ground (2025)</title>
      <description>The series takes an intimate look at the dealership’s operations, shadowing key employees in their day-to-day tasks in addition to examining seasonal trends over the course of the year.</description>
      <content:encoded>
        <![CDATA[<span style="caret-color: rgb(0, 0, 0);">The series takes an intimate look at the dealership’s operations, shadowing key employees in their day-to-day tasks in addition to examining seasonal trends over the course of the year.</span>]]>
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      <guid>http://www.farm-equipment.com/articles/24985</guid>
      <pubDate>Tue, 10 Feb 2026 12:34:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/24985-boots-on-the-ground-2025</link>
    </item>
    <item>
      <title>Ag Equipment Intelligence Book of Lists (4th Edition)</title>
      <description>This fourth annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 20 unique “lists” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</description>
      <content:encoded>
        <![CDATA[This fourth annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 20 unique “lists” of industry content that appeared in <em>Ag Equipment Intelligence</em> monthly newsletter and/or special reports over the past year.]]>
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      <guid>http://www.farm-equipment.com/articles/24984</guid>
      <pubDate>Mon, 09 Feb 2026 17:34:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/24984-ag-equipment-intelligence-book-of-lists-4th-edition</link>
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      <title>Ag Equipment Intelligence Book of Data Points (3rd Edition)</title>
      <description>This 3rd Edition of Ag Equipment Intelligence's “Book of Data Points,” brought you by Associated Equipment Dealers (AED), includes 25 unique “charts” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</description>
      <content:encoded>
        <![CDATA[<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" title="Page 2">This 3rd Edition of Ag Equipment Intelligence's “Book of Data Points,” brought you by Associated Equipment Dealers (AED), includes 25 unique “charts” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</div>]]>
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      <guid>http://www.farm-equipment.com/articles/24338</guid>
      <pubDate>Mon, 18 Aug 2025 12:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24338-ag-equipment-intelligence-book-of-data-points-3rd-edition</link>
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    <item>
      <title>What Your Salespeople Need: A Sales Skills Checklist</title>
      <description>Get quick, actionable takeaways for your sales staff in this checklist from industry consultant George Keen.</description>
      <content:encoded>
        <![CDATA[Get quick, actionable takeaways for your sales staff in this checklist from industry consultant George Keen.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23650</guid>
      <pubDate>Wed, 19 Feb 2025 00:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/23650-what-your-salespeople-need-a-sales-skills-checklist</link>
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    <item>
      <title>Ag Equipment Intelligence Book of Lists (3rd Edition)</title>
      <description>This third annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 20 unique “lists” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</description>
      <content:encoded>
        <![CDATA[This third annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 20 unique “lists” of industry content that appeared in <em>Ag Equipment Intelligence</em> monthly newsletter and/or special reports over the past year.]]>
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      <guid>http://www.farm-equipment.com/articles/23413</guid>
      <pubDate>Thu, 30 Jan 2025 17:34:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/23413-ag-equipment-intelligence-book-of-lists-3rd-edition</link>
    </item>
    <item>
      <title>Ag Equipment Intelligence Book of Data Points (2nd Edition)</title>
      <description>This 2nd Edition of Ag Equipment Intelligence's “Book of Data Points,” brought you by Associated Equipment Dealers (AED), includes 25 unique “charts” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</description>
      <content:encoded>
        <![CDATA[<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" title="Page 2">This 2nd Edition of Ag Equipment Intelligence's “Book of Data Points,” brought you by Associated Equipment Dealers (AED), includes 25 unique “charts” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</div>]]>
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      <guid>http://www.farm-equipment.com/articles/22694</guid>
      <pubDate>Fri, 02 Aug 2024 12:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22694-ag-equipment-intelligence-book-of-data-points-2nd-edition</link>
    </item>
    <item>
      <title>Ag Equipment Intelligence Book of Lists (2nd Edition)</title>
      <description>This second annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 25 unique “lists” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</description>
      <content:encoded>
        <![CDATA[This second annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 25 unique “lists” of industry content that appeared in <em>Ag Equipment Intelligence</em> monthly newsletter and/or special reports over the past year.]]>
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      <guid>http://www.farm-equipment.com/articles/22104</guid>
      <pubDate>Thu, 08 Dec 2022 17:34:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/22104-ag-equipment-intelligence-book-of-lists-2nd-edition</link>
    </item>
    <item>
      <title>Ag Equipment Intelligence Book of Lists</title>
      <description>This first annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 25 unique “lists” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year. It’s one of several all-new additions the editors are bringing to the AEI’s farm machinery market trends and research community in 2023.</description>
      <content:encoded>
        <![CDATA[This first annual “Book of Lists,” brought you by Associated Equipment Distributors (AED), includes 25 unique “lists” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year. It’s one of several all-new additions the editors are bringing to the AEI’s farm machinery market trends and research community in 2023.]]>
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      <guid>http://www.farm-equipment.com/articles/20971</guid>
      <pubDate>Thu, 08 Dec 2022 17:34:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/20971-ag-equipment-intelligence-book-of-lists</link>
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    <item>
      <title>7 Different Technician Pay Rates eGuide by Skill Level</title>
      <description>This eGuide was used in Bob Clements’ 2022 Dealership Minds Summit session on “Service Department Compensation Plans that Deliver Results.” His session walked dealership managers through how to determine what the business can afford to pay based on the overall performance of both the service department and each individual technician and departmental manager.</description>
      <content:encoded>
        <![CDATA[This eGuide was used in Bob Clements’ 2022 Dealership Minds Summit session on “Service Department Compensation Plans that Deliver Results.” His session walked dealership managers through how to determine what the business can afford to pay based on the overall performance of both the service department and each individual technician and departmental manager.]]>
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      <guid>http://www.farm-equipment.com/articles/20742</guid>
      <pubDate>Mon, 19 Sep 2022 12:45:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20742-different-technician-pay-rates-eguide-by-skill-level</link>
    </item>
    <item>
      <title>Export with Confidence: Tools and Opportunities for the Agriculture Industry</title>
      <description>Businesses are often faced with the same exporting challenges: offering open account credit terms to international buyers and making sure they get paid on the foreign receivables generated from these transactions. With the help of Export Credit Insurance, many small businesses have the support they need to compete globally.</description>
      <content:encoded>
        <![CDATA[Businesses are often faced with the same exporting challenges: offering open account credit terms to international buyers and making sure they get paid on the foreign receivables generated from these transactions. With the help of Export Credit Insurance, many small businesses have the support they need to compete globally.]]>
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      <guid>http://www.farm-equipment.com/articles/20416</guid>
      <pubDate>Wed, 01 Jun 2022 12:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20416-export-with-confidence</link>
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    <item>
      <title>How To Improve Service Productivity and Efficiency by Tracking the Right Metrics</title>
      <description>If you want to effectively drive productivity at your dealership, you need to track the right metrics.</description>
      <content:encoded>
        <![CDATA[If you want to effectively drive productivity at your dealership, you need to track the right metrics.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/20069</guid>
      <pubDate>Tue, 01 Feb 2022 08:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/20069-how-to-improve-service-productivity-and-efficiency-by-tracking-the-right-metrics</link>
    </item>
    <item>
      <title>6 Ways to Make Your Harvest Profitable</title>
      <description>NIR Sensors are a well-known technology that allow producers and contractors to analyze crops and slurry. By recording moisture and nutrients instantaneously along with a GPS location, NIR Sensors with real time mapping systems produce a visual grid of quality trends across fields. When collected and analyzed over multiple years, NIR data can support changes in crop management practices that result in increased yields and reduced variability.</description>
      <content:encoded>
        <![CDATA[NIR Sensors are a well-known technology that allow producers and contractors to analyze crops and slurry. By recording moisture and nutrients instantaneously along with a GPS location, NIR Sensors with real time mapping systems produce a visual grid of quality trends across fields. When collected and analyzed over multiple years, NIR data can support changes in crop management practices that result in increased yields and reduced variability.]]>
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      <guid>http://www.farm-equipment.com/articles/18612</guid>
      <pubDate>Mon, 10 Aug 2020 15:56:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/18612-ways-to-make-your-harvest-profitable</link>
    </item>
    <item>
      <title>Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense</title>
      <description>On average, feed expenses account for over 60% of all livestock operations’ production costs. A variety of factors impact the feeding process, and controlling these costs is top of mind for producers. How can OEMs increase the value of their feed equipment while reducing the farmer’s feed expenses?</description>
      <content:encoded>
        <![CDATA[On average, feed expenses account for over 60% of all livestock operations’ production costs. A variety of factors impact the feeding process, and controlling these costs is top of mind for producers. How can OEMs increase the value of their feed equipment while reducing the farmer’s feed expenses?]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/18448</guid>
      <pubDate>Thu, 18 Jun 2020 00:01:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/18448-improved-end-user-profitability-an-oems-guide-to-controlling-farmers-feed-expense</link>
    </item>
    <item>
      <title>Preparing for Sales Success: Hiring &amp; Onboarding – Part 3</title>
      <description>A solid on-boarding plan for new salespeople helps thwart bad habits well before they have an opportunity to form.</description>
      <content:encoded>
        <![CDATA[A solid on-boarding plan for new salespeople helps thwart bad habits well before they have an opportunity to form.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/17738</guid>
      <pubDate>Mon, 16 Dec 2019 10:27:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/17738-preparing-for-sales-success-hiring-onboarding-part-3</link>
    </item>
    <item>
      <title>Preparing for Sales Success: Hiring &amp; Onboarding – Part 2</title>
      <description>A solid on-boarding plan for new salespeople helps thwart bad habits well before they have an opportunity to form.</description>
      <content:encoded>
        <![CDATA[A solid on-boarding plan for new salespeople helps thwart bad habits well before they have an opportunity to form.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/17737</guid>
      <pubDate>Mon, 16 Dec 2019 10:09:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/17737-preparing-for-sales-success-hiring-onboarding-part-2</link>
    </item>
    <item>
      <title>Preparing for Sales Success: Hiring &amp; Onboarding – Part 1</title>
      <description>A solid on-boarding plan for new salespeople helps thwart bad habits well before they have an opportunity to form.</description>
      <content:encoded>
        <![CDATA[A solid on-boarding plan for new salespeople helps thwart bad habits well before they have an opportunity to form.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/17575</guid>
      <pubDate>Fri, 01 Nov 2019 10:18:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/17575-preparing-for-sales-success-hiring-onboarding-part-1</link>
    </item>
    <item>
      <title>A Dealer's Guide to Do-It-Yourself Marketing</title>
      <description>Dealerships like yours are now using the power of online marketing tools to grow their businesses and tap into new markets. See how three dealers are bypassing marketing agencies and doing their own campaigns through Google and social media</description>
      <content:encoded>
        <![CDATA[Dealerships like yours are now using the power of online marketing tools to grow their businesses and tap into new markets. See how three dealers are bypassing marketing agencies and doing their own campaigns through Google and social media]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/17182</guid>
      <pubDate>Mon, 08 Jul 2019 13:38:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/17182-a-dealers-guide-to-do-it-yourself-marketing</link>
    </item>
    <item>
      <title>Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values</title>
      <description>When it comes to valuing used equipment, there’s no one-stop-shop source, says Trent Hummel, a consultant who specializes in wholegood inventory management and is a trainer with the Western Equipment Dealers Assn.’s Dealer Institute (WEDA) and a former dealer.</description>
      <content:encoded>
        <![CDATA[When it comes to valuing used equipment, there’s no one-stop-shop source, says Trent Hummel, a consultant who specializes in wholegood inventory management and is a trainer with the Western Equipment Dealers Assn.’s Dealer Institute (WEDA) and a former dealer.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/17095</guid>
      <pubDate>Tue, 18 Jun 2019 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/17095-determine-used-equipment-values-a-dealers-how-to-guide-to-determining-used-equipment-values</link>
    </item>
    <item>
      <title>A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable &amp; Financeable</title>
      <description>The CFO role is not often easily understood outside of the owners, auditors and bankers. Yet measurement of a CFO is very black and white. If the owners’ equity goes up, then it was a good year.</description>
      <content:encoded>
        <![CDATA[The CFO role is not often easily understood outside of the owners, auditors and bankers. Yet measurement of a CFO is very black and white. If the owners’ equity goes up, then it was a good year.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/17025</guid>
      <pubDate>Thu, 23 May 2019 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/17025-a-cfos-guide-making-your-equipment-dealership-leverageable-auditable-financeable</link>
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    <item>
      <title>5 Compensation Considerations for Your Dealership’s Sales Team</title>
      <description>When it comes to recruiting, hiring and retaining top-level sales talent, the compensation plan can often times be the make or break part of the negotiation that will have people running to join your team or continuing their search elsewhere.</description>
      <content:encoded>
        <![CDATA[When it comes to recruiting, hiring and retaining top-level sales talent, the compensation plan can often times be the make or break part of the negotiation that will have people running to join your team or continuing their search elsewhere.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/16787</guid>
      <pubDate>Mon, 25 Mar 2019 15:01:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/16787-compensation-considerations-for-your-dealerships-sales-team</link>
    </item>
    <item>
      <title>Talent Development in the Farm Equipment Industry — 3 Ways to Defeat Complacency</title>
      <description>See the best ideas from 33 industry personnel and leaders in the farm equipment industry as they address how they deal with complacency in the workplace.</description>
      <content:encoded>
        <![CDATA[See the best ideas from 33 industry personnel and leaders in the farm equipment industry as they address how they deal with complacency in the workplace.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/16463</guid>
      <pubDate>Mon, 03 Dec 2018 10:14:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/16463-talent-development-in-the-farm-equipment-industry-3-ways-to-defeat-complacency</link>
    </item>
    <item>
      <title>Titan Machinery's Cornerstones of Success: Personal Observations from Titan Machinery CEO, David Meyer</title>
      <description>Gain a detailed look into the tips and strategies for investing in the people and tools to increase your dealership’s revenue and long-term goals.</description>
      <content:encoded>
        <![CDATA[Gain a detailed look into the tips and strategies for investing in the people and tools to increase your dealership’s revenue and long-term goals.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15642</guid>
      <pubDate>Thu, 17 May 2018 16:31:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15642-cornerstones-of-success</link>
    </item>
    <item>
      <title>Are Dealers Parts Operations Improving?</title>
      <description>Get an exclusive, data-driven look into the changes that North American farm equipment dealers have made to their parts operations.</description>
      <content:encoded>
        <![CDATA[Get an exclusive, data-driven look into the changes that North American farm equipment dealers have made to their parts operations.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15555</guid>
      <pubDate>Fri, 04 May 2018 11:57:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15555-are-dealers-parts-operations-improving</link>
    </item>
    <item>
      <title>The Washout Cycle: A Used Equipment Manager’s Crystal Ball</title>
      <description>Gaze into the “crystal ball” of a seasoned equipment remarketing expert and learn how to move old inventory off your lot and onto customers’ operations — quicker and more profitably.</description>
      <content:encoded>
        <![CDATA[Gaze into the “crystal ball” of a seasoned equipment remarketing expert and learn how to move old inventory off your lot and onto customers’ operations — quicker and more profitably.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15503</guid>
      <pubDate>Mon, 30 Apr 2018 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15503-the-washout-cycle-a-used-equipment-managers-crystal-ball</link>
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    <item>
      <title>Elite Dealers Shed Light on Mystery of Marketing</title>
      <description>Get an exclusive glimpse into the marketing playbooks of elite dealers claiming title of Farm Equipment’s Dealership of the Year.</description>
      <content:encoded>
        <![CDATA[Get an exclusive glimpse into the marketing playbooks of elite dealers claiming title of <em>Farm Equipment’s</em> Dealership of the Year.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15507</guid>
      <pubDate>Fri, 27 Apr 2018 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15507-elite-dealers-shed-light-on-mystery-of-marketing</link>
    </item>
    <item>
      <title>Back-Loaded Commission Structure to Change Behavior</title>
      <description>This “Back-Loaded Commission Structure to Change Behavior” eGuide shares how you can incorporate a new commission structure that will incentivize, motivate and teach your salespeople to complete a series of trades quickly —and it’s FREE!</description>
      <content:encoded>
        <![CDATA[This “Back-Loaded Commission Structure to Change Behavior” eGuide shares how you can incorporate a new commission structure that will incentivize, motivate and teach your salespeople to complete a series of trades quickly —and it’s FREE!]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15456</guid>
      <pubDate>Tue, 17 Apr 2018 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15456-back-loaded-commission-structure-to-change-behavior</link>
    </item>
    <item>
      <title>15 Tips When Working Aluminum</title>
      <description>Working aluminum shoes can be difficult when heating or moving your stock creates problems rather than pliable material. Oftentimes the aluminum is too hot, not hot enough, unevenly heated, sticks to your pritchel or has wobbly nail holes.</description>
      <content:encoded>
        <![CDATA[Working aluminum shoes can be difficult when heating or moving your stock creates problems rather than pliable material. Oftentimes the aluminum is too hot, not hot enough, unevenly heated, sticks to your pritchel or has wobbly nail holes.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25415</guid>
      <pubDate>Fri, 23 Feb 2018 00:01:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/25415-tips-when-working-aluminum</link>
    </item>
    <item>
      <title>The Balance Sheet, Leverage and Turnover: Birkey’s Training Primer</title>
      <description>Learn how Birkey’s uses the balance sheet, rather than income statements, to balance leverage and turnover for a financially strong business.</description>
      <content:encoded>
        <![CDATA[Learn how Birkey’s uses the balance sheet, rather than income statements, to balance leverage and turnover for a financially strong business.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15217</guid>
      <pubDate>Wed, 21 Feb 2018 00:01:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/15217-the-balance-sheet-leverage-and-turnover-birkeys-training-primer</link>
    </item>
    <item>
      <title>What is Vertical Tillage Anyway</title>
      <description>In this FREE eGuide, “What is Vertical Tillage Anyway,” 14 featured manufacturers demystify the definition of vertical tillage and how can it be useful to farmers that purchase this kind of equipment.</description>
      <content:encoded>
        <![CDATA[In this FREE eGuide, “What is Vertical Tillage Anyway,” 14 featured manufacturers demystify the definition of vertical tillage and how can it be useful to farmers that purchase this kind of equipment.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/14479</guid>
      <pubDate>Wed, 30 Aug 2017 09:41:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/14479-what-is-vertical-tillage-anyway</link>
    </item>
    <item>
      <title>Cooperation &amp; Teamwork Build Dealership Success</title>
      <description>This “Cooperation &amp; Teamwork Build Dealership Success” eGuide shares how you can build a foundation based on customer satisfaction and employee cooperation to grow your operation, and it’s FREE!</description>
      <content:encoded>
        <![CDATA[This “Cooperation & Teamwork Build Dealership Success” eGuide shares how you can build a foundation based on customer satisfaction and employee cooperation to grow your operation, and it’s FREE!]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/13797</guid>
      <pubDate>Mon, 03 Apr 2017 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/13797-cooperation-teamwork-build-dealership-success</link>
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