Product Innovations & Introductions

Dealers Forecasting 2026 Sales Revenue Down 4%

kschmidt@lessitermedia.com — Sun, 07 Jun 2026 08:00:00 -0400

According to the latest Dealer Sentiments survey, dealers sales forecast for 2026 improved month-over-month. Dealers are expecting sales to be down 4% year-over-year, an improvement from the month before when they were forecasting a 7% decline.

Thinking Outside the Box to Implement Precision Tech in Challenging Fields

nnewman@lessitermedia.com — Sat, 06 Jun 2026 08:00:00 -0400

I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.

Combine Headers Product Roundup 2026

Thu, 04 Jun 2026 00:00:00 -0400

Check out the latest combine header innovations from some of the industry's leading suppliers.

Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency & Profitability

Tue, 26 May 2026 15:00:00 -0400

Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.

New Brains and Brawn for Legacy Weed Shocker

Fri, 22 May 2026 00:00:00 -0400

Decentralized digital controls and tougher running gear designed to handle today’s higher horsepower tractors highlight improvements to LASCO’s new Lightning Weeder.

Service/Shop Equipment Product Roundup 2026

Wed, 20 May 2026 00:00:00 -0400

Check out the latest innovations from some of the industry's leading suppliers.

Razor Tracking Advances Its Commercial Fleet Platform with OEM Embedded Telematics from CerebrumX

Mon, 27 Apr 2026 00:00:00 -0400

Razor Tracking announced it is leveraging manufacturer-driven telematics from CerebrumX Labs Inc. to enhance fleet operations.

[Video] Case IH Celebrates America’s 250th Birthday with Heartland Magnum Tractor

nnewman@lessitermedia.com — Fri, 10 Apr 2026 08:00:00 -0400

Jay Barth gives us an up-close look at the new Case IH Heartland Magnum Tractor, a special model honoring America’s 250th birthday and American agriculture.

[Video] Case IH Showcases New Optum 440 Tractor

nnewman@lessitermedia.com — Thu, 09 Apr 2026 08:00:00 -0400

J.E. Cadle from Case IH details the key features of the new Case IH Optum 440 tractor at the 2026 Commodity Classic in San Antonio, Texas.

[Video] PTx SmokeRow Eliminates Weed Escape at Field Edge

nnewman@lessitermedia.com — Wed, 08 Apr 2026 08:00:00 -0400

David Barton from PTx explains how SmokeRow allows farmers to control end-of-boom nozzles that spray a secondary tank chemistry beyond the boom, eliminating weed escape at the field edge while saving them time and money.

[Video] PTx SymphonyVision Duo Gives Farmers 2 Options for Spraying

nnewman@lessitermedia.com — Tue, 07 Apr 2026 08:00:00 -0400

Bethany Shoup from PTx explains how SymphonyVision Duo allows farmers to blanket apply and spot spray at the same time.

[Video] A Conversation About PTx’s OutRun Autonomy System

nnewman@lessitermedia.com — Mon, 06 Apr 2026 08:00:00 -0400

Mike Schlitt from PTx details the company’s OutRun retrofit autonomy kit and the impact it’s having in the field.

[Video] Why inPHInium is the ‘Future of Disc Blades’

nnewman@lessitermedia.com — Sat, 04 Apr 2026 08:00:00 -0400

Managing editor Noah Newman catches up with Steve Kertesz, North American Product Manager for Ingersoll Tillage Group (Agrisolutions), following his presentation about inPHInium steel at the 2026 FEMA Supply Summit & Showcase in San Antonio, Texas.

[Video] PTx ArrowTube Delivery System Aims to Optimize Seed Placement

nnewman@lessitermedia.com — Thu, 02 Apr 2026 08:00:00 -0400

Caleb Stuber gives us a first look at the new ArrowTube seed-orienting delivery system at the 2026 National Farm Machinery Show in Louisville, Ky.

[Video] Radicle Agronomics GeoPress Automates Soil Sample Collection Process

nnewman@lessitermedia.com — Wed, 01 Apr 2026 08:00:00 -0400

Eli Sloneker from PTx/Radicle Agronomics shows us how the Radicle Agronomics GeoPress system works — from the collection of soil samples to the loading, filling and labeling process.

[Video] ZML Introduces Upgrades to Contour King Strip-Till Units

nnewman@lessitermedia.com — Tue, 31 Mar 2026 08:00:00 -0400

Dan Guenther from Zimmerman Manufacturing (ZML) gives us the scoop on a few changes to the company’s Contour King strip-till units at the 2026 National Farm Machinery Show.

[Video] Conservation Ag Operator Fellow Makes the Switch to Deere with Ballweg Implement

kschmidt@lessitermedia.com — Tue, 31 Mar 2026 06:00:00 -0400

Tony Peirick switched from Case IH to John Deere equipment in 2016 due to pricing issues with trades. He says Ballweg Implement, provided excellent service and allowed equipment trials. The farmer purchased six tractors, a corn planter, and used a combine.

[Video] Ballweg Implement Precision Team Prepares for Spring

kschmidt@lessitermedia.com — Tue, 31 Mar 2026 06:00:00 -0400

Sheila Jaeckel from Ballweg Implement's precision ag department prepares customers for spring by cleaning up data and setting up information in operation centers during winter's slower period. This advance preparation ensures quicker setup and less field time when spring arrives.

Bushel Plus Ltd. Awarded New Technology Innovation Award

Thu, 26 Mar 2026 00:00:00 -0400

Bushel Plus Ltd. has been named the recipient of the New Technology Innovation Award at Canada’s Farm Show.

Ecorobotix Invests $50 Million to Flagship Precision Spraying Tech to U.S.

Wed, 25 Mar 2026 00:00:00 -0400

Ecorobotix announced that its flagship product, the ARA Ultra-High Precision Sprayer, is now being assembled for the U.S. market in Lyons, Kansas

[Video] First Look: New Environmental Tillage Systems Liquid/Dry Fertilizer System

jdobberstein@lessitermedia.com — Wed, 11 Mar 2026 08:00:00 -0400

Environmental Tillage Systems (ETS) recently announced the launch of a combination liquid and dry fertilizer system for the SoilWarrior 4500, giving farmers flexibility to place nutrients with greater precision, efficiency and control. In this video, Dave Sender from ETS gives us a first look at the new system.

[Video] Case IH Showcases New Nutri-Tiller 1000 Strip-Till Unit

jdobberstein@lessitermedia.com — Tue, 10 Mar 2026 08:00:00 -0400

CJ Parker from Case IH breaks down the key features of the Nutri-Tiller 1000, the company’s new strip-till unit, which was on display for the first time at Commodity Classic in San Antonio, Texas.

[Video] SurePoint Ag Showcases New Planter Technology Upgrades

nnewman@lessitermedia.com — Wed, 04 Mar 2026 07:00:00 -0500

Dru Egli from SurePoint Ag goes over the latest planter technology upgrades including the GFX hydraulic row cleaner, RFX row unit suspension, MVX electric seed meter and M-Series closing wheel.

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

Tue, 03 Mar 2026 00:00:00 -0500

Carbon Robotics machines update global system each time they go to the field, boosting data in the machine-learning library which currently holds images of150 million plants

[Video] Needham Ag Showcases New Depth Control Parts for Deere Disc Openers

nnewman@lessitermedia.com — Mon, 02 Mar 2026 11:00:00 -0500

Phil Needham, owner of Needham Ag Technologies, shares some new updates for John Deere single disc openers and also highlights his new Soft Red Winter Wheat management guide.

Practical Tech Series, Part 2: Smart Specs on the Farm

nnewman@lessitermedia.com — Thu, 26 Feb 2026 15:00:00 -0500

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

[Video] Calmer Showcases New Concaves for Cleaner Harvesting

nnewman@lessitermedia.com — Thu, 26 Feb 2026 11:00:00 -0500

No-Till Innovator Marion Calmer checks in from the 2026 National Farm Machinery Show with a live demonstration comparing the differences between new Calmer and John Deere concaves.

[Video] Why the Bourgault PLR Opener Makes Sense for No-Till Systems

nnewman@lessitermedia.com — Thu, 26 Feb 2026 07:00:00 -0500

Tom Marshall from Bourgault Industries goes over the unique features of the ParaLink Row (PLR) Opener and explains why it’s ideal for no-till systems.

[Video] Bourgault Showcases New Wireless Intelligent Control System

nnewman@lessitermedia.com — Wed, 25 Feb 2026 07:00:00 -0500

Tom Marshall from Bourgault Industries provides a rundown on the Bourgault Intelligent Control (BiC) system, which offers a fully wireless interface that integrates with OEM tractor monitors.

[Video] An Up-Close Look at New Case IH Puma Series Tractor

kschmidt@lessitermedia.com — Fri, 20 Feb 2026 07:00:00 -0500

Shaun Duren, livestock product specialist for Case IH, details the unique features of the new Puma 185 tractor at the 2026 National Farm Machinery Show. Featuring an advanced CVXDrive transmission, the Puma offers improved load handling, traction and working speeds, allowing operators to use power more economically.