https://www.farm-equipment.com/rss en-us nnewman@lessitermedia.com We catch up with Alex Russomagno, senior manager, AGCO Ventures, for some key precision takeaways from her presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas. http://www.farm-equipment.com/articles/25154 Tue, 31 Mar 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25154-video-talking-precision-tech-trends-with-agco-ventures-alex-russomagno Talking-Precision-Tech-Trends-with-AGCO-Ventures’-Alex-Russomagno.png nnewman@lessitermedia.com Janelle Mauck from Beck’s Hybrids conducts a live demo of the new SeedIQ platform at the 2026 National Farm Machinery Show in Louisville, Ky. http://www.farm-equipment.com/articles/25003 Mon, 16 Feb 2026 07:00:00 -0500 https://www.farm-equipment.com/articles/25003-video-becks-hybrids-seediq-delivers-practical-farm-research-insights Beck’s Hybrids SeedIQ Delivers Practical Farm Research Insights.jpg nnewman@lessitermedia.com I recently paid a visit to Precision Agri Services in Minster, Ohio, Precision Farming Dealer’s Most Valuable Dealership award recipient for 2026. The longtime Precision Planting dealer had a big year — adding Horsch equipment and new PTx Trimble tech to their arsenal. Most Valuable Dealership award recipient for 2026. The longtime Precision Planting dealer had a big year — adding Horsch equipment and new PTx Trimble tech to their arsenal. ]]> http://www.farm-equipment.com/articles/24888 Sat, 27 Dec 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24888-service-and-education-key-to-most-valuable-precision-dealers-success Service-&-Education-Key-to-Most-Valuable-Precision-Dealer’s-Success.png nnewman@lessitermedia.com We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers. http://www.farm-equipment.com/articles/24862 Sun, 14 Dec 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24862-a-big-step-forward-for-interoperability-and-data-sharing A-Big-Step-Forward-for-Interoperability-&-Data-Sharing.png mvogel@lesspub.com We go 1-on-1 with Andree Groos, CEO, Komet Innovative Irrigation, for a conversation about the company’s products and overall expansion to meet global demand. http://www.farm-equipment.com/articles/24752 Wed, 26 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24752-video-komet-innovative-irrigation-expands-product-portfolio Komet Innovative Irrigation Expands Product Portfolio.jpg mvogel@lesspub.com The rainbutler from rain2soil was one of several innovations on display at AGRITECHNICA 2025 in Hanover, Germany. The autonomous irrigation robot combines the even water distribution of a circular irrigation system with the flexibility of a hose reel. http://www.farm-equipment.com/articles/24741 Tue, 25 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24741-video-autonomous-irrigation-robot-rainbutler-turns-heads-at-agritechnica-2025 Autonomous Irrigation Robot rainbutler Turns Heads at AGRITECHNICA 2025.jpg mvogel@lesspub.com Oskar Dreyer, product specialist for Fendt, was a busy man at AGRITECHNICA 2025 as several attendees got their first look at the company’s new 800 Vario tractor. Dreyer fills us in on the key characteristics of the new tractor and explains why it requires less energy than other models. http://www.farm-equipment.com/articles/24724 Thu, 20 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24724-video-new-fendt-800-vario-tractor-in-spotlight-at-agritechnica-2025 New Fendt 800 Vario Tractor.jpg mvogel@lesspub.com We stopped by the Fendt booth at AGRITECHNICA 2025, where the new IDEAL combine was front and center. Lasse Brunz, product marketing specialist for Fendt, dives into the top features of the combine and explains how it boosts harvest efficiency for farmers. http://www.farm-equipment.com/articles/24723 Thu, 20 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24723-video-the-top-3-features-of-the-new-fendt-ideal-combine The Top 3 Features of the New Fendt IDEAL Combine.jpg mvogel@lesspub.com Farm Equipment editors go 1-on-1 with Mike Bunting, product manager for Versatile, at AGRITECHNICA 2025 in Hanover, Germany. Bunting highlights the re-launch of the Versatile brand into the European market. Farm Equipment editors go 1-on-1 with Mike Bunting, product manager for Versatile, at AGRITECHNICA 2025 in Hanover, Germany. Bunting highlights the re-launch of the Versatile brand into the European market.]]> http://www.farm-equipment.com/articles/24718 Tue, 18 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24718-video-versatile-re-enters-the-international-ag-equipment-arena Versatile Re-Enters the International Ag Equipment Arena.jpg mvogel@lesspub.com We stopped by the CNH booth at AGRITECHNICA 2025 for an in-depth, up-close look at the company’s newest precision technologies. http://www.farm-equipment.com/articles/24713 Tue, 18 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24713-video-a-deep-dive-into-brand-new-precision-technologies-from-cnh A Deep Dive into Brand-New Precision Technologies from CNH.jpg mvogel@lesspub.com Enrico Frasson, export area manager for Faresin, showcases the company’s Leader PF2 Full Electric mixer wagon at AGRITECHNICA 2025 and explains why it could be a game-changer for farmers. http://www.farm-equipment.com/articles/24711 Mon, 17 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24711-video-faresin-launches-electric-self-propelled-mixer-wagon Faresin Launches Electric Self-Propelled Mixer Wagon.jpg mvogel@lesspub.com We caught up with Paul Welbig, director of precision technology for New Holland, at FIRA USA in Woodland, Calif. Welbig highlights 3 new products from New Holland and discusses the biggest thing dealers and farmers should know about autonomy heading into 2026. http://www.farm-equipment.com/articles/24677 Tue, 11 Nov 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/24677-video-new-hollands-precision-director-highlights-new-technology-and-trends New-Holland's-Precision-Director-Highlights-New-Technology-&-Trends.png nnewman@lessitermedia.com Today we’re headed out to Yuma, Colo., where third-generation farmer Blake Roth is loaded with precision technology across his operation. http://www.farm-equipment.com/articles/24566 Sun, 12 Oct 2025 08:00:00 -0400 https://www.farm-equipment.com/articles/24566-third-generation-farmer-boosts-harvest-efficiency-with-machine-sync Third-Generation-Farmer-Boosts-Harvest-Efficiency-with-Machine-Sync.png nnewman@lessitermedia.com One manufacturer I spoke with at the Farm Progress Show said it’s been a challenging economic year for most in the ag equipment space, but he pointed to the drone industry as one that appears to be doing better than others. http://www.farm-equipment.com/articles/24443 Sun, 14 Sep 2025 08:00:00 -0400 https://www.farm-equipment.com/articles/24443-drone-distributor-puts-new-model-to-test-before-launch Drone-Distributor-Puts-New-Model-to-Test-Before-Launch.png nnewman@lessitermedia.com We’re headed to the Flickner Innovation Farm in Moundridge, Kan., where John Deere dealer PrairieLand Partners is teaming up with local farmer Ray Flickner on a See & Spray Ultimate Trial. http://www.farm-equipment.com/articles/24228 Sun, 13 Jul 2025 06:00:00 -0400 https://www.farm-equipment.com/articles/24228-precision-specialist-says-smart-spraying-tech-is-gaining-steam-with-customers Precision-Specialist-Says-Smart-Spraying-Tech-is-Gaining-Steam-with-Customers.png kschmidt@lessitermedia.com More no-tillers are air-seeding soybeans, planting corn with larger planters and adopting precision technology after investing in new equipment in 2024, according to the 2025 No-Till Farmer Benchmark Report. 2025 No-Till Farmer Benchmark Report. ]]> http://www.farm-equipment.com/articles/23905 Sun, 30 Mar 2025 06:00:00 -0400 https://www.farm-equipment.com/articles/23905-no-tillers-report-larger-planters-vs-previous-years 3-24-25 Slides_OTR_08.jpg kschmidt@lessitermedia.com Hot off the pressers, it’s Strip-Till Farmer’s 12th annual Strip-Till Operational Benchmark Study! And at first glance, strip-tillers continue to be heavy users of precision technology. http://www.farm-equipment.com/articles/23904 Sat, 29 Mar 2025 06:00:00 -0400 https://www.farm-equipment.com/articles/23904-helping-your-customers-determine-which-technology-is-right-for-them Helping-Your-Customers-Determine-Which-Technology-is-Right-for-Them.png nnewman@lessitermedia.com John Deere made a wave of new precision-related product announcements over the last few weeks, one of them being MaxEmerge 5e and ExactEmerge meter upgrades. http://www.farm-equipment.com/articles/23855 Sun, 16 Mar 2025 06:00:00 -0400 https://www.farm-equipment.com/articles/23855-deere-upgrades-allow-farmers-to-take-smaller-steps-with-precision-tech Deere-Upgrades-Allow-Farmers-to-Take-Smaller-Steps-with-Precision-Tech.png Than Hartsock, Deere VP Precision Upgrades, provides an update on the latest precision spraying options for farmers in 2025, including INC Pro (individual nozzle control), ExactApply Nozzle Technology, Pressure Recirculation, Product Reclaim, BoomTrac Pro 2 and See & Spray Premium. http://www.farm-equipment.com/articles/23684 Wed, 26 Feb 2025 07:00:00 -0500 https://www.farm-equipment.com/articles/23684-video-john-deere-showcases-new-precision-spraying-technology John Deere Showcases New Precision Spraying Technology.jpg John Issacson, Technical Sales with Monarch Tractor discusses the company's history and their methods in addressing the rise of autonomous tractors. Issacson details how the challenges that are involved in developing for autonomous vehicles through a Crawl, Walk Run series of technological advancements. http://www.farm-equipment.com/articles/22949 Fri, 11 Oct 2024 08:00:00 -0400 https://www.farm-equipment.com/articles/22949-video-monarch-tractor-facing-the-challenges-of-autonomous-tractors Monarch Tractor Facing the Challenges of Autonomous Tractors.jpg nnewman@lessitermedia.com Marketing Specialist Sara Gillum explains how Sabanto's retrofit kit can transform a conventional tractor into an autonomous tractor and the recent announcement of King Ranch Ag and Turf joining Sabanto's network of dealers and how this will affect the market. http://www.farm-equipment.com/articles/22941 Fri, 11 Oct 2024 08:00:00 -0400 https://www.farm-equipment.com/articles/22941-video-sabanto-expands-network-of-dealers Sabanto Expands Network of Dealers.jpg nnewman@lessitermedia.com Solinftec debuts its new autonomous docking station, which will allow its Solix Ag Robot to operate 100% autonomously throughout the season, without the need for a manual refill. Guilherme Guine, COO North America, showcases how the station works and explains its potential impact on autonomous farming technology. http://www.farm-equipment.com/articles/22786 Fri, 30 Aug 2024 08:00:00 -0400 https://www.farm-equipment.com/articles/22786-video-solinftec-autonomous-docking-station-enables-24-7-field-management Solinftec-Autonomous-Docking-Station-Enables-24-7-Field-Management.png nnewman@lessitermedia.com Solinftec debuts its new autonomous docking station, which will allow its Solix Ag Robot to operate 100% autonomously throughout the season, without the need for a manual refill. Guilherme Guine, COO North America, showcases how the station works and explains its potential impact on autonomous farming technology. http://www.farm-equipment.com/articles/22785 Fri, 30 Aug 2024 08:00:00 -0400 https://www.farm-equipment.com/articles/22785-video-solinftec-solix-ag-robot-shows-promising-results-in-second-year-on-market Solinftec-Solix-Ag-Robot-Shows-Promising-Results-in-Second-Year-on-Market.png Vermeer has been equally innovative in developing a management structure that has successfully navigated through the challenges of family ownership. http://www.farm-equipment.com/articles/17385 Wed, 04 Sep 2019 14:48:00 -0400 https://www.farm-equipment.com/articles/17385-video-vermeer-corps-history-of-innovation-resiliency A background in agriculture and engineering uniquely positioned Ag Leader Founder and President Al Myers to recognize the applications for technology in crop production. http://www.farm-equipment.com/articles/17365 Fri, 30 Aug 2019 09:24:00 -0400 https://www.farm-equipment.com/articles/17365-video-al-myers-precision-farming-pioneer