https://www.farm-equipment.com/rss en-us Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss their nationwide parts department. http://www.farm-equipment.com/articles/25495 Tue, 21 Jul 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25495-video-ecommerce-and-parts-strengthens-messicks-business 6-eCommerce-&-Parts-Strengthens-Messick's-Business.png Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, talk about the steep learning curve employees face upon hiring, and how hiring full-time trainers/mentors has helped equip salesmen to adequately serve the customers and cut back on that learning curve. http://www.farm-equipment.com/articles/25494 Mon, 20 Jul 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25494-video-messicks-improving-sales-training-through-tech-mentorship 5-Messick's-Improving-Sales-Training-through-Tech-Mentorship.png Neil Messick, Co-Owner, and Brian Messick, President, discuss how they approach marketing, engaging the community and creating a family atmosphere. http://www.farm-equipment.com/articles/25493 Sun, 19 Jul 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25493-video-building-community-with-customers-and-employees 4-Building-Community-with-Customers-&-Employees.png Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss the variations in serving the ag, consumer and construction industries. http://www.farm-equipment.com/articles/25492 Sat, 18 Jul 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25492-video-serving-a-diverse-customer-base-with-shortlines-and-strong-parts-business 3-Serving-a-Diverse-Customer-Base-with-Shortlines-&-Strong-Parts-Business.png Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how creating another layer of leadership to the management structure allowed for increased support to each dealership. http://www.farm-equipment.com/articles/25491 Fri, 17 Jul 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25491-video-management-structure-and-business-system-balances-growth 2-Management-Structure-&-Business-System-Balances-Growth.png Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people. http://www.farm-equipment.com/articles/25484 Thu, 16 Jul 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25484-video-messicks-3rd-generation-owners-bring-unique-skills-to-business 1-Messick's-3rd-Generation-Owners-Bring-Unique-Skills-to-Business.png