https://www.farm-equipment.com/rss en-us Chris Finley, vice president of parts & service operations, shares some of the lessons Mazergroup learned by doing secret shopper calls across all 18 stores. http://www.farm-equipment.com/articles/24779 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24779-video-secret-shoppers-help-mazergroup-improve-customer-experience Secret-Shoppers-Help-Mazergroup-Improve-Customer-Experience.png At Mazergroup, the parts department has experienced a culture shift to make the service department more efficient. http://www.farm-equipment.com/articles/24778 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24778-video-shifting-parts-department-culture-improves-communication-with-the-service-team Shifting-Parts-Department-Culture-Improves-Communication-with-the-Service-Team.png Mazergroup has been focused on customer experience and how they treat customers. Chris Finley, vice president of parts & service operations, says this resulted in the Mazergroup Way. http://www.farm-equipment.com/articles/24777 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24777-video-parts-carry-out-service-embodies-the-mazergroup-way Parts-Carry-Out-Service-Embodies-the-Mazergroup-Way.png Chris Finley, vice president of parts & service operations, shares how Mazergroup, New Holland and slurry applicator worked together to develop a solution that is now available as a commercial product. http://www.farm-equipment.com/articles/24776 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24776-video-mazergroup-works-hand-in-hand-with-oem-product-development Mazergroup-Works-Hand-in-Hand-with-OEM-Product-Development.png Brad Tarr, vice president of sales & marketing for Mazergroup, describes its Zero 365 inventory goal for both new and used equipment and how the dealership manages the inventory to stay laser-focused on cleaning through the inventory by the end of the fiscal year. The dealership hit the used equipment goal in 2022 and was close for its fiscal year 2025. http://www.farm-equipment.com/articles/24775 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24775-video-meeting-zero-365-inventory-goals Meeting-Zero-365-Inventory-Goals.png Brad Tarr, vice president of sales & marketing for Mazergroup, explains how the dealership creates sales targets for each product category, the individual salespeople, each store and ultimately as an organization. http://www.farm-equipment.com/articles/24774 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24774-video-creating-targets-based-on-market-data-and-trends Creating-Targets-Based-on-Market-Data-&-Trends.png In 2024 Mazergroup kicked off its Mazergroup Leadership Development Program to help build its bench for future management and leadership positions. Karen MacDonald, vice prescient of people & culture, explains that structure of the program and its early results. http://www.farm-equipment.com/articles/24773 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24773-video-mazergroup-leadership-development-program-creates-bench-strength Mazergroup-Leadership-Development-Program-Create.png Karen MacDonald, vice president of people & culture, explains how Mazergroup uses employee surveys — whether new employees, stay interviews and even exit interviews — to gather feedback. She stresses that the leadership team recognizes they need to go into the surveys with an open mind and be ready to make changes if necessary. http://www.farm-equipment.com/articles/24772 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24772-video-mazergroup-puts-focus-on-employee-feedback-with-surveys Mazergroup-Puts-Focus-on-Employee-Feedback-with-Surveys.png Mazergroup’s vice president of people & culture, Karen MacDonald, says the New Holland dealership group’s in-house talent acquisition specialist schedules an informal “meet and greet” virtually with managers to help assess if an individual is a fit for the team. http://www.farm-equipment.com/articles/24771 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24771-video-meet-and-greet-helps-improve-mazergroup-hiring-process ‘Meet-and-Greet’-Helps-Improve-Mazergroup-HIring-Process.png The late Bob Mazer talks about how Karen MacDonald, vice president of people & culture, has transformed the dealership's human resources department to set up the staff and dealership as a whole for success through recruitment and on-going training. http://www.farm-equipment.com/articles/24770 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24770-video-the-beginning-of-modern-mazergroup Beginning-of-Modern-Mazergroup.png The late Bob Mazer talks about how Karen MacDonald, vice president of people & culture, has transformed the dealership's human resources department to set up the staff and dealership as a whole for success through recruitment and on-going training. http://www.farm-equipment.com/articles/24767 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24767-video-the-unsung-skill-of-talent-acquisition The-Unsung-Skill-of--Talent-Acquisition.png President and CEO, the late Bob Mazer, recalls the beginnings of Mazergroup, the 2025 Dealership of the Year. Founded in 1959, Mazergroup grew to great success which Bob attributes to their work culture which he refers to as the Mazergroup Way which places customer service above all else. http://www.farm-equipment.com/articles/24766 Mon, 01 Dec 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24766-video-bob-mazer-reflects-on-building-the-modern-mazergroup Bob-Mazer-Reflects-on-Building-the-Modern-Mazergroup.png At 18 stores, Mazergroup is the largest New Holland dealership group in North America. But its size alone isn’t what sets it apart or what caught the eyes of the Dealership of the Year judges. It’s the Brandon, Man.-based dealership’s focus on operational excellence, customer experience and employee development that earned the group Farm Equipment’s 2025 Dealership of the Year honors. Farm Equipment’s 2025 Dealership of the Year honors.]]> http://www.farm-equipment.com/articles/24759 Mon, 01 Dec 2025 07:42:00 -0500 https://www.farm-equipment.com/articles/24759-dealership-of-the-year-mazergroup Kyle Gasser, co-owner and parts manager for 2025 Dealership of the Year Lowe & Young, explains how smiling — even when on the phone — makes a difference in customer service. http://www.farm-equipment.com/articles/24738 Mon, 24 Nov 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24738-video-creating-a-positive-customer-experience Creating-a-Positive-Customer-Experience.png Kyle Gasser, Co-Owner and Parts Manager alongside Sales Manager Jon Bauman with Lowe & Young discuss the current state of the equipment industry and how it pertains to their dealership. http://www.farm-equipment.com/articles/24645 Mon, 24 Nov 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24645-video-lowe-and-young-sales-insights-and-industry-trends Lowe-&-Young-Sales-Insights-and-Industry-Trends.png Sales Manager Jon Bauman explains how he came to work at Lowe & Young, and how the inclusion of the Fendt Brand set him of a career path that he continues today. http://www.farm-equipment.com/articles/24644 Mon, 24 Nov 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24644-video-opportunities-and-obstacles-with-a-fast-growing-dealership Opportunities-and-Obstacles-with-a-Fast-growing-Dealership.png Lowe & Young's Bill Hartzler, President and Co-Owner alongside Jason Steiner, Vice-President and Service Technician discuss the dealership's history with remote service and how they've invested in service trucks to ensure their continued dedication to helping their customers. http://www.farm-equipment.com/articles/24643 Mon, 24 Nov 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24643-video-the-importance-of-service-trucks-and-remote-service The-Importance-of-Service-Trucks-and-Remote-Service.png Jason Steiner, Vice-President and Service Technician with Lowe & Young remarks how he became associated with the dealership and his role with the business. http://www.farm-equipment.com/articles/24642 Mon, 24 Nov 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24642-video-how-parts-and-service-teamwork-boosts-customer-satisfaction How-Parts-&-Service-Teamwork-Boosts-Customer-Satisfaction.png Bill Hartzler, President and Co-Owner at Lowe & Young share the origination of the dealership in 1949 as a Minneapolis gas station named for its owners Roy Lowe and Don Young. http://www.farm-equipment.com/articles/24641 Mon, 24 Nov 2025 23:00:00 -0500 https://www.farm-equipment.com/articles/24641-video-president-and-co-owner-bill-hartzler-how-it-started-and-how-its-going President-and-Co-owner-Bill-Hartzler--How-it-Started-&-How-It's-Going.png Lowe & Young, the last names of the original owners, started in 1949. When Bill Hartzler first started working there, more than 41 years ago, Roy Lowe and Don Young were still active in the business. Starting out as a Minneapolis Moline dealership and a Sohio gas station they also sold tractors and Lincoln welders. Eventually, the Minneapolis Moline brand went away and Massey Ferguson, New Holland and other brands were added. http://www.farm-equipment.com/articles/24640 Mon, 24 Nov 2025 07:42:00 -0500 https://www.farm-equipment.com/articles/24640-dealership-of-the-year-lowe-and-young DOY-Lowe-and-Young-leadership-team.jpg Shila Shreve, Kyle Gasser, Jon Bauman, Bill Hartzler, Rusty Lengacher, Jason Steiner, Jordan Stoller, and Jean Lengacher. Mackane Vogel