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    <title>Farm Equipment's Boots on the Ground</title>
    <description>Farm Equipment's new “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 2-store Deere operation Ballweg Implement — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2026, from all departments (sales, parts, service and precision). The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment. Yetter Farm Equipment has been providing farmers with solutions since 1930. Today, Yetter is your answer for finding the tools and equipment you need to face today’s production agriculture demands. The Yetter lineup includes a wide range of planter attachments for different planting conditions, several equipment options for fertilizer placement, and products that meet harvest-time challenges. Yetter delivers a return on investment and equipment that meets your needs and maximizes inputs. Visit them at yetterco.com.</description>
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    <item>
      <title>[Video] Putting AI to Work in the Dealership</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement has started implementing AI throughout the business. Co-owner Tom Ballweg says AI has proved to be key in helping search information that would have previously been very time consuming.</description>
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        <![CDATA[Ballweg Implement has started implementing AI throughout the business. Co-owner Tom Ballweg says AI has proved to be key in helping search information that would have previously been very time consuming.]]>
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      <guid>http://www.farm-equipment.com/articles/25741</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25741-video-putting-ai-to-work-in-the-dealership</link>
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    <item>
      <title>[Video] Preparing for Harvest at Ballweg Implement</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Owner Tom Ballweg discusses how the Wisconsin John Deere dealership prepares the business for the busyness of harvest season, from bulking up on parts, to updating its store hours, resetting the showroom with fast moving parts and working on promotions to share via social media for parts.</description>
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        <![CDATA[Owner Tom Ballweg discusses how the Wisconsin John Deere dealership prepares the business for the busyness of harvest season, from bulking up on parts, to updating its store hours, resetting the showroom with fast moving parts and working on promotions to share via social media for parts. ]]>
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      <guid>http://www.farm-equipment.com/articles/25740</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25740-video-preparing-for-harvest-at-ballweg-implement</link>
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    <item>
      <title>[Video] Is the Equipment Market Starting to Pick Back Up?</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Tom Ballweg, co-owner of Ballweg Implement, watches the business and ag economy closely. He says the dealership has started to see an increase in customers coming in looking to buy equipment.</description>
      <content:encoded>
        <![CDATA[Tom Ballweg, co-owner of Ballweg Implement, watches the business and ag economy closely. He says the dealership has started to see an increase in customers coming in looking to buy equipment. ]]>
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      <guid>http://www.farm-equipment.com/articles/25739</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25739-video-is-the-equipment-market-starting-to-pick-back-up</link>
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    <item>
      <title>[Video] Ballweg Implement’s Used Equipment Outlook</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Tom Ballweg, co-owner of Ballweg Implement, says they are seeing used equipment prices are starting to stabilize and in some cases it’s going up.</description>
      <content:encoded>
        <![CDATA[Tom Ballweg, co-owner of Ballweg Implement, says they are seeing used equipment prices are starting to stabilize and in some cases it’s going up. ]]>
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      <guid>http://www.farm-equipment.com/articles/25738</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25738-video-ballweg-implements-used-equipment-outlook</link>
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    <item>
      <title>[Video] Ballweg Implement Celebrates 50 Years in Business</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In 2026, Ballweg Implement celebrated 50 years in business. To celebrate, the John Deere dealership pivoted on its biannual Harvest Party to throw an anniversary party instead, says owner Tom Ballweg.</description>
      <content:encoded>
        <![CDATA[In 2026, Ballweg Implement celebrated 50 years in business. To celebrate, the John Deere dealership pivoted on its biannual Harvest Party to throw an anniversary party instead, says owner Tom Ballweg. ]]>
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      <guid>http://www.farm-equipment.com/articles/25737</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25737-video-ballweg-implement-celebrates-50-years-in-business</link>
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      <title>Parts &amp; Service Teams Prepare for Harvest at Ballweg Implement </title>
      <author>kschmidt@lessitermedia.com</author>
      <description>As summer winds down, technicians wrap up combine inspections &amp; parts staff juggle ordering challenges from Deere</description>
      <content:encoded>
        <![CDATA[<p>As summer winds down, technicians wrap up combine inspections & parts staff juggle ordering challenges from Deere</p>]]>
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      <guid>http://www.farm-equipment.com/articles/25735</guid>
      <pubDate>Tue, 06 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25735-parts-and-service-teams-prepare-for-harvest-at-ballweg-implement</link>
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        <media:description type="plain">Ballweg Implement’s combine inspection program has grown to include 90 inspections this year. It typically gets started as soon as the first customer finished harvest and runs straight through until farmers are heading back into the field the following year. Kim Schmidt </media:description>
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    </item>
    <item>
      <title>[Video] Ballweg Implement Works with Customers to Explain Used Equipment Market</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement staff works closely with its customers to explain trade-values and used equipment inventory.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement staff works closely with its customers to explain trade-values and used equipment inventory.]]>
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      <guid>http://www.farm-equipment.com/articles/25467</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25467-video-ballweg-implement-works-with-customers-to-explain-used-equipment-market</link>
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    <item>
      <title>[Video] Managing Customer &amp; Employee Emotions with Clear Speak</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>For Ballweg Implement owner Tom Ballweg, respect is a nonnegotiable. That goes for customers as well as employees.</description>
      <content:encoded>
        <![CDATA[For Ballweg Implement owner Tom Ballweg, respect is a nonnegotiable. That goes for customers as well as employees.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25466</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25466-video-managing-customer-and-employee-emotions-with-clear-speak</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/07/09/Managing-Customer--Employee-Emotions-with-Clear-Speak.webp?t=1783621526" type="image/png" medium="image" fileSize="741780">
        <media:title type="plain">Managing-Customer-&amp;-Employee-Emotions-with-Clear-Speak.png</media:title>
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    </item>
    <item>
      <title>[Video] Wet Spring Boosts Parts Business for Ballweg Implement</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement owner Tom Ballweg explains how the wet spring in 2026 contributed to parts sales for the Wisconsin John Deere dealership. He says the longer customers take preparing to go into the field, the more parts they buy because they have time to get their equipment ready to plant.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement owner Tom Ballweg explains how the wet spring in 2026 contributed to parts sales for the Wisconsin John Deere dealership. He says the longer customers take preparing to go into the field, the more parts they buy because they have time to get their equipment ready to plant.]]>
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      <guid>http://www.farm-equipment.com/articles/25465</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25465-video-wet-spring-boosts-parts-business-for-ballweg-implement</link>
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    </item>
    <item>
      <title>[Video] Ballweg Implement Finds Success with Equipment Demos</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.]]>
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      <guid>http://www.farm-equipment.com/articles/25464</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25464-video-ballweg-implement-finds-success-with-equipment-demos</link>
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    </item>
    <item>
      <title>[Video] Ballweg Implement's Precision Team Tackles Busy Season</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Sheila Jaeckel, Ballweg Implement precision ag consultant, shares how the John Deere dealership's 2-person precision team balances calls during the busy season. Customers have their direct numbers, and the team has a goal of getting back to any missed calls within an hour.</description>
      <content:encoded>
        <![CDATA[Sheila Jaeckel, Ballweg Implement precision ag consultant, shares how the John Deere dealership's 2-person precision team balances calls during the busy season. Customers have their direct numbers, and the team has a goal of getting back to any missed calls within an hour.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25463</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25463-video-ballweg-implements-precision-team-tackles-busy-season</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/07/09/Ballweg-Implements-Precision-Team-Tackles-Busy-Season.webp?t=1783622280" type="image/png" medium="image" fileSize="741676">
        <media:title type="plain">Ballweg-Implement's-Precision-Team-Tackles-Busy-Season.png</media:title>
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    <item>
      <title>Wet Spring Brings Improved Parts Sales</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Delayed planting in south-central Wisconsin provides time to fully prepare equipment for the field, resulting in a busier parts department for Ballweg Implement. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[<p>Delayed planting in south-central Wisconsin provides time to fully prepare equipment for the field, resulting in a busier parts department for Ballweg Implement.&nbsp;<em>Farm Equipment's</em> <strong>Boots on the Ground</strong> series is brought to you by <a href="https://www.yetterco.com/" id rel="noopener noreferrer" target="_blank">Yetter Farm Equipment</a>.</p>]]>
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      <guid>http://www.farm-equipment.com/articles/25431</guid>
      <pubDate>Tue, 30 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25431-wet-spring-brings-improved-parts-sales</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/JulyAugust/Boots-on-the-Ground-Tony-Peiricks-farm-Watertown-Wis-1.webp?t=1783633390" type="image/jpeg" medium="image" fileSize="168133">
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        <media:description type="plain">For this installment of Boots on the Ground, we visited Ballweg Implement owner Tom Ballweg and precision ag consultant Sheila Jaeckel at customer Tony Peirick’s farm in Watertown, Wis. Jeff Lazewski</media:description>
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    <item>
      <title>Building a Workforce that Cares</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Through outreach to the community &amp; a focus on employee engagement, Ballweg Implement has set itself up with a team that looks out for each other &amp; the customers. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[<p>Through outreach to the community & a focus on employee engagement, Ballweg Implement has set itself up with a team that looks out for each other & the customers.&nbsp;<em>Farm Equipment's&nbsp;</em><strong>Boots on the Ground</strong>&nbsp;series is brought to you by&nbsp;<a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a>.</p>]]>
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      <guid>http://www.farm-equipment.com/articles/25187</guid>
      <pubDate>Wed, 08 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25187-building-a-workforce-that-cares</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/AprilMay/Boots-on-the-Ground-Ballweg_Art.webp?t=1775940978" type="image/jpeg" medium="image" fileSize="158892">
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        <media:description type="plain">Tom Ballweg, owner of Ballweg Implement, gives students a tour of the Waupun, Wis., John Deere dealership during its 4th annual Gator Wars competition. Kim Schmidt</media:description>
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    <item>
      <title>[Video] Conservation Ag Operator Fellow Makes the Switch to Deere with Ballweg Implement</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Tony Peirick switched from Case IH to John Deere equipment in 2016 due to pricing issues with trades. He says Ballweg Implement, provided excellent service and allowed equipment trials. The farmer purchased six tractors, a corn planter, and used a combine. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[Tony Peirick switched from Case IH to John Deere equipment in 2016 due to pricing issues with trades. He says Ballweg Implement, provided excellent service and allowed equipment trials. The farmer purchased six tractors, a corn planter, and used a combine.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's&nbsp;</em><strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Boots on the Ground</strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span>]]>
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      <guid>http://www.farm-equipment.com/articles/25173</guid>
      <pubDate>Tue, 31 Mar 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25173-video-conservation-ag-operator-fellow-makes-the-switch-to-deere-with-ballweg-implement</link>
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      <title>[Video] Ballweg Implement Precision Team Prepares for Spring</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Sheila Jaeckel from Ballweg Implement's precision ag department prepares customers for spring by cleaning up data and setting up information in operation centers during winter's slower period. This advance preparation ensures quicker setup and less field time when spring arrives. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[Sheila Jaeckel from Ballweg Implement's precision ag department prepares customers for spring by cleaning up data and setting up information in operation centers during winter's slower period. This advance preparation ensures quicker setup and less field time when spring arrives.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's&nbsp;</em><strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Boots on the Ground</strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25172</guid>
      <pubDate>Tue, 31 Mar 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25172-video-ballweg-implement-precision-team-prepares-for-spring</link>
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      <title>[Video] Ballweg Implement Brings Gator Wars to Wisconsin</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Gator Wars is a hands-on competition for high school students initiated by John Deere at Ballweg Implement, starting in their fourth year. Teams of three to four students complete various activities within 15 minutes, including electrical stations, engine work, and component identification. The program aims to provide learning opportunities and expand students' technical knowledge through teamwork-based judging. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[Gator Wars is a hands-on competition for high school students initiated by John Deere at Ballweg Implement, starting in their fourth year. Teams of three to four students complete various activities within 15 minutes, including electrical stations, engine work, and component identification. The program aims to provide learning opportunities and expand students' technical knowledge through teamwork-based judging.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's&nbsp;</em><strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Boots on the Ground</strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25171</guid>
      <pubDate>Tue, 31 Mar 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25171-video-ballweg-implement-brings-gator-wars-to-wisconsin</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/04/02/Ballweg-Implement-Brings-Gator-Wars-to-Wisconsin.webp?t=1775157982" type="image/png" medium="image" fileSize="720582">
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    <item>
      <title>Turning the Page on a Turbulent 2025</title>
      <description>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales &amp; service. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[<p>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales & service.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's</em><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;<strong>Boots on the Ground</strong> series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24880</guid>
      <pubDate>Tue, 16 Dec 2025 23:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/24880-turning-the-page-on-a-turbulent-2025</link>
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        <media:title type="plain">Case-IH-Titan-Machinery-BOTG.jpg</media:title>
        <media:description type="plain">Source: John Dobberstein</media:description>
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      <title>Navigating RTR, Interest Rates, Harvest Demands &amp; More</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales &amp; service. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[<p>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales & service.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's</em><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;<strong>Boots on the Ground</strong> series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24541</guid>
      <pubDate>Wed, 08 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24541-navigating-rtr-interest-rates-harvest-demands-and-more</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/Oct%20Nov/BOTG-Logo-Jan.-25-700px.webp?t=1760128196" type="image/webp" medium="image" fileSize="31676">
        <media:title type="plain">BOTG-Logo-Jan.-25-700px.webp</media:title>
      </media:content>
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      <title>Titan Holdrege: Serving the Past, Present &amp; Future</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>As the ag market continues its correction course, Titan Machinery’s Holdrege store works to optimize customer service, mulls what future farm customers will look like</description>
      <content:encoded>
        <![CDATA[<p>As the ag market continues its correction course, Titan Machinery’s Holdrege store works to optimize customer service, mulls what future farm customers will look like&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24195</guid>
      <pubDate>Tue, 01 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24195-titan-holdrege-serving-the-past-present-and-future</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/April/BOTG-Logo-Jan.-25-700px.webp?t=1743534290" type="image/jpeg" medium="image" fileSize="45685">
        <media:title type="plain">BOTG-Logo-Jan.-25-700px.jpg</media:title>
      </media:content>
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      <title>[Video] Feeding the Revenue Machine</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>Marcus Dunbar, general manager of Titan Machinery’s store in Holdrege, Neb., provides an overview of changes he hopes to make to the facility to improve storage capacity and the dealership’s effort to keep absorption rates at a high level. Dunbar also takes you inside the service shop in Holdrege.</description>
      <content:encoded>
        <![CDATA[Marcus Dunbar, general manager of Titan Machinery’s store in Holdrege, Neb., provides an overview of changes he hopes to make to the facility to improve storage capacity and the dealership’s effort to keep absorption rates at a high level. Dunbar also takes you inside the service shop in Holdrege.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24289</guid>
      <pubDate>Fri, 30 May 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24289-video-feeding-the-revenue-machine</link>
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      </media:content>
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      <title>[Video] How Technology is Changing Parts &amp; Service</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>Marcus Dunbar, general manager of Titan Machinery’s store in Holdrege, Neb., discusses improvements being discussed to improve customer service in parts delivery, and how technology is changing the nature of service efforts.</description>
      <content:encoded>
        <![CDATA[Marcus Dunbar, general manager of Titan Machinery’s store in Holdrege, Neb., discusses improvements being discussed to improve customer service in parts delivery, and how technology is changing the nature of service efforts.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24288</guid>
      <pubDate>Fri, 30 May 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24288-video-how-technology-is-changing-parts-and-service</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/08/04/Boots-on-the-Ground--How-Technology-is-Changing-Parts--Service.webp?t=1754402005" type="image/png" medium="image" fileSize="652521">
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      </media:content>
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      <title>[Video] Dealing with a Fluctuating Market</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>Marcus Dunbar, general manager of Titan Machinery’s store in Holdrege, Neb., talks about the market outlook for the dealership this summer and the importance of Section 179 deductions and full depreciation for both customers and the dealership.</description>
      <content:encoded>
        <![CDATA[Marcus Dunbar, general manager of Titan Machinery’s store in Holdrege, Neb., talks about the market outlook for the dealership this summer and the importance of Section 179 deductions and full depreciation for both customers and the dealership.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24287</guid>
      <pubDate>Fri, 30 May 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24287-video-dealing-with-a-fluctuating-market</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/08/04/Boots-on-the-Ground--Dealing-with-a-Fluctuating-Market.webp?t=1754402006" type="image/png" medium="image" fileSize="614294">
        <media:title type="plain">Boots-on-the-Ground--Dealing-with-a-Fluctuating-Market.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Keeping Titan Holdrege Staffed and Working</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>Marcus Dunbar, general manager of Titan Machinery’s dealerships in Holdrege and Kearney, Neb., shares what the stores are doing – working with Titan’s resources – to attract and train badly needed manpower in the face of anticipated retirements.</description>
      <content:encoded>
        <![CDATA[Marcus Dunbar, general manager of Titan Machinery’s dealerships in Holdrege and Kearney, Neb., shares what the stores are doing – working with Titan’s resources – to attract and train badly needed manpower in the face of anticipated retirements.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23926</guid>
      <pubDate>Tue, 01 Apr 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23926-video-keeping-titan-holdrege-staffed-and-working</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/04/01/Keeping-Titan-Holdrege-Staed-and-Working.webp?t=1743780971" type="image/png" medium="image" fileSize="594955">
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      </media:content>
    </item>
    <item>
      <title>[Video] Keeping Parts and Servicer the Core of Dealership Services</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>In Part 2 of our Boots on the Ground series, parts and service are the bread-and-butter for Titan Machinery’s Holdrege dealership. General Manager Marcus Dunbar explains the how and why behind it, and the challenges his dealership tackled with supply chain issues last year and the outlook for 2025.</description>
      <content:encoded>
        <![CDATA[In Part 2 of our Boots on the Ground series, parts and service are the bread-and-butter for Titan Machinery’s Holdrege dealership. General Manager Marcus Dunbar explains the how and why behind it, and the challenges his dealership tackled with supply chain issues last year and the outlook for 2025.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23925</guid>
      <pubDate>Tue, 01 Apr 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23925-video-keeping-parts-and-servicer-the-core-of-dealership-services</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/04/01/Keeping-Parts-and-Servicer-the-Core-of-Dealership-Services.webp?t=1743780971" type="image/png" medium="image" fileSize="568870">
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    </item>
    <item>
      <title>[Video] Marcus Dunbar Talks Changes to Dealership, Local Market</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>In Part 1 our Boots on the Ground Series, Marcus Dunbar, general manager of Titan Machinery’s Holdrege and Kearney locations, talks with Farm Equipment about Titan’s acquisition of the stores in 2009 and the changes his local market has seen over the years.</description>
      <content:encoded>
        <![CDATA[In Part 1 our Boots on the Ground Series, Marcus Dunbar, general manager of Titan Machinery’s Holdrege and Kearney locations, talks with Farm Equipment about Titan’s acquisition of the stores in 2009 and the changes his local market has seen over the years.]]>
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      <guid>http://www.farm-equipment.com/articles/23924</guid>
      <pubDate>Tue, 01 Apr 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23924-video-marcus-dunbar-talks-changes-to-dealership-local-market</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/04/01/Marcus-Dunbar-Talks-Changes-to-Dealership-Local-Market.webp?t=1743780971" type="image/png" medium="image" fileSize="577517">
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      </media:content>
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      <title>Laser Focus on Diversification, Customer Service</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>On a blustery February day in southern Nebraska, as farmers were busy gearing up for another production season, special guests walked into Titan Machinery Holdrege for its annual open house celebration.</description>
      <content:encoded>
        <![CDATA[On a blustery February day in southern Nebraska, as farmers were busy gearing up for another production season, special guests walked into Titan Machinery Holdrege for its annual open house celebration.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23884</guid>
      <pubDate>Mon, 24 Mar 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23884-laser-focus-on-diversification-customer-service</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/April/BOTG-Logo-Jan.-25-700px.webp?t=1743534290" type="image/jpeg" medium="image" fileSize="45685">
        <media:title type="plain">BOTG-Logo-Jan.-25-700px.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Sloan Optimistic Better Days Ahead Despite Challenging 2025 Outlook</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Judging by the shiny, new 2024 Best Dealership Award plaque on the desk of store manager Jason Boyles, it’s been a pretty good year for Vincennes, Ind., John Deere dealer Sloan Implement.</description>
      <content:encoded>
        <![CDATA[Judging by the shiny, new 2024 Best Dealership Award plaque on the desk of store manager Jason Boyles, it’s been a pretty good year for Vincennes, Ind., John Deere dealer Sloan Implement.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23219</guid>
      <pubDate>Wed, 11 Dec 2024 00:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/23219-sloan-optimistic-better-days-ahead-despite-challenging-2025-outlook</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2024/12/11/BOTG-Logo-Jan.-25-700px.webp?t=1735330777" type="image/jpeg" medium="image" fileSize="69966">
        <media:title type="plain">BOTG-Logo-Jan.-'25-700px.jpeg</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Gathering Valuable Feedback From Customers After Dealership Merger</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Ryan Seger, salesperson for Sloan Implement in Vincennes, Ind., shares the latest developments after harvest season and discusses the importance of gathering feedback from customers after the dealership was acquired by a 22-store company over the summer.</description>
      <content:encoded>
        <![CDATA[Ryan Seger, salesperson for Sloan Implement in Vincennes, Ind., shares the latest developments after harvest season and discusses the importance of gathering feedback from customers after the dealership was acquired by a 22-store company over the summer.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23199</guid>
      <pubDate>Tue, 03 Dec 2024 05:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/23199-video-gathering-valuable-feedback-from-customers-after-dealership-merger</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Boots%20on%20the%20Ground/2024/Gathering-Valuable-Feedback-From-Customers-After-Dealership-Merger.webp?t=1733256283" type="image/png" medium="image" fileSize="510359">
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    </item>
    <item>
      <title>[Video] Uptick in Precision Technology Interest Despite Tough Market</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Ryan Seger, salesperson for Sloan Implement in Vincennes, Ind., explains why customers are increasingly interested in precision upgrades despite a challenging ag market.</description>
      <content:encoded>
        <![CDATA[Ryan Seger, salesperson for Sloan Implement in Vincennes, Ind., explains why customers are increasingly interested in precision upgrades despite a challenging ag market. ]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23198</guid>
      <pubDate>Tue, 03 Dec 2024 05:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/23198-video-uptick-in-precision-technology-interest-despite-tough-market</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Boots%20on%20the%20Ground/2024/Uptick-in-Precision-Technology-Interest-Despite-Tough-Market.webp?t=1733256282" type="image/png" medium="image" fileSize="577128">
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      <title>[Video] Keeping Shop Busy &amp; Moving Used Equipment Over Winter</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jason Boyles, store manager for Vincennes, Ind., Deere dealer Sloan Implement, discusses his top 2 goals for winter: keeping the shop busy and moving used equipment. Boyles also explains the key to staying positive in what’s looking like another challenging year ahead.</description>
      <content:encoded>
        <![CDATA[Jason Boyles, store manager for Vincennes, Ind., Deere dealer Sloan Implement, discusses his top 2 goals for winter: keeping the shop busy and moving used equipment. Boyles also explains the key to staying positive in what’s looking like another challenging year ahead.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/23197</guid>
      <pubDate>Tue, 03 Dec 2024 05:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/23197-video-keeping-shop-busy-and-moving-used-equipment-over-winter</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Boots%20on%20the%20Ground/2024/Keeping-Shop-Busy--Moving-Used-Equipment-Over-Winter.webp?t=1733256282" type="image/png" medium="image" fileSize="746615">
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