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    <title>Dealership of the Year 2022</title>
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      <title>Riechmann Bros. Celebrates 100 Years in Business</title>
      <description>Placing 6th in the nation, Riechmann Bros. is the oldest continuous John Deere dealership in Illinois. To commemorate their centennial anniversary, Riechmann Bros. held a celebration party which they opened to the public as a thank you for their continued success over the years and too many successes in the years to come.</description>
      <content:encoded>
        <![CDATA[Placing 6th in the nation, Riechmann Bros. is the oldest continuous John Deere dealership in Illinois. To commemorate their centennial anniversary, Riechmann Bros. held a celebration party which they opened to the public as a thank you for their continued success over the years and too many successes in the years to come.]]>
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      <guid>http://www.farm-equipment.com/articles/20808</guid>
      <pubDate>Mon, 10 Oct 2022 16:23:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20808-riechmann-bros-celebrates-100-years-in-business</link>
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      <title>Being Nominated for the Dealership of the Year</title>
      <description>After being in business for 100 years, John Deere dealer Riechmann Bros. general manager Bill Riechmann and sales manager Keith Riechmann describe their thoughts on being nominated as the Dealership of the Year and how their team's success made it all possible.</description>
      <content:encoded>
        <![CDATA[After being in business for 100 years, John Deere dealer Riechmann Bros. general manager Bill Riechmann and sales manager Keith Riechmann describe their thoughts on being nominated as the Dealership of the Year and how their team's success made it all possible.]]>
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      <guid>http://www.farm-equipment.com/articles/20809</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20809-being-nominated-for-the-dealership-of-the-year</link>
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      <title>Riechmann Bros. Find Success as 4-Store Dealer Surrounded by Larger Dealers</title>
      <description>Being in business for a century has meant that Riechmann Bros. has had to adapt to many changes including the growth and expansion of towns in their area. Being locked by the dimensions of their existing location, Riechmann Bros. acquired additional land for their operation which allowed them to grow their business both logistically and financially.</description>
      <content:encoded>
        <![CDATA[Being in business for a century has meant that Riechmann Bros. has had to adapt to many changes including the growth and expansion of towns in their area. Being locked by the dimensions of their existing location, Riechmann Bros. acquired additional land for their operation which allowed them to grow their business both logistically and financially.]]>
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      <guid>http://www.farm-equipment.com/articles/20807</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20807-riechmann-bros-find-success-as-4-store-dealer-surrounded-by-larger-dealers</link>
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      <title>How Riechmann Auctions Helps the Dealership Business</title>
      <description>Sales Manager Keith Riechmann how the 60 years of experience with auctions has helped Riechmann Auction LLC to be a powerful asset to the dealership. Running 2 large consignment auctions each year will introduce up to 3,000 participants to offerings from all over the Illinois area, provided by everyone from dealers looking to liquidate unneeded equipment to estate sales.</description>
      <content:encoded>
        <![CDATA[Sales Manager Keith Riechmann how the 60 years of experience with auctions has helped Riechmann Auction LLC to be a powerful asset to the dealership. Running 2 large consignment auctions each year will introduce up to 3,000 participants to offerings from all over the Illinois area, provided by everyone from dealers looking to liquidate unneeded equipment to estate sales.]]>
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      <guid>http://www.farm-equipment.com/articles/20806</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20806-how-riechmann-auctions-helps-the-dealership-business</link>
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      <title>Riechmann Bros. Grows Through Customer Relationships</title>
      <description>While other farm equipment dealerships seek to expand to as many locations as possible, Bill Riechmann shares how he can best serve their customers through their 4 store locations. While the business has expanded with a few acquisitions over the years, the personal relationship they've curated with their customers allows them to anticipate business needs before any issues might arise.</description>
      <content:encoded>
        <![CDATA[While other farm equipment dealerships seek to expand to as many locations as possible, Bill Riechmann shares how he can best serve their customers through their 4 store locations. While the business has expanded with a few acquisitions over the years, the personal relationship they've curated with their customers allows them to anticipate business needs before any issues might arise.]]>
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      <guid>http://www.farm-equipment.com/articles/20805</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20805-riechmann-bros-grows-through-customer-relationships</link>
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      <title>Riechmann Bros. Serve Community for 100 Years</title>
      <description>General Manager Bill Riechmann discusses how his grandfather Hugo Riechmann entered the farm equipment business in 1922 at 22 years of age. Over the next 100 years the Riechmann family continued his legacy, being nominated dealership of the year on their centennial anniversary.</description>
      <content:encoded>
        <![CDATA[General Manager Bill Riechmann discusses how his grandfather Hugo Riechmann entered the farm equipment business in 1922 at 22 years of age. Over the next 100 years the Riechmann family continued his legacy, being nominated dealership of the year on their centennial anniversary.]]>
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      <guid>http://www.farm-equipment.com/articles/20804</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20804-riechmann-bros-serve-community-for-100-years</link>
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      <title>First Choice Farm and Lawn's Guiding Principles</title>
      <description>One of First Choice Farm and Lawn’s guiding principles is staying positive and being their for their customers and doing the right thing — every time. Owners Ron and Don Parks discuss how they’ve instilled this mindset in the staff across all locations.</description>
      <content:encoded>
        <![CDATA[One of First Choice Farm and Lawn’s guiding principles is staying positive and being their for their customers and doing the right thing — every time. Owners Ron and Don Parks discuss how they’ve instilled this mindset in the staff across all locations.]]>
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      <guid>http://www.farm-equipment.com/articles/20600</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20600-first-choice-farm-and-lawns-guiding-principles</link>
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      <title>Ron and Don Parks  — Dealership Owners at 25</title>
      <description>Upon graduating from the Univ. Tennessee at Martin in 2009, Ron Parks got a job working for Danny Montgomery, who owned a Kubota dealership in Union City, Tenn. Three years later Ron reached out to his brother Don, who was working as a financial advisor, with the news that there was an opportunity to purchase the dealership.</description>
      <content:encoded>
        <![CDATA[Upon graduating from the Univ. Tennessee at Martin in 2009, Ron Parks got a job working for Danny Montgomery, who owned a Kubota dealership in Union City, Tenn. Three years later Ron reached out to his brother Don, who was working as a financial advisor, with the news that there was an opportunity to purchase the dealership.]]>
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      <guid>http://www.farm-equipment.com/articles/20598</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20598-ron-and-don-parks-dealership-owners-at-25</link>
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      <title>Measuring the Business — Profit vs. Gross Revenue</title>
      <description>First Choice Farm and Lawn owners Ron and Don Parks share their top metrics for success, including absorption and if net profit is exceeding gross revenue. If it is, they consider that healthy growth.</description>
      <content:encoded>
        <![CDATA[First Choice Farm and Lawn owners Ron and Don Parks share their top metrics for success, including absorption and if net profit is exceeding gross revenue. If it is, they consider that healthy growth.]]>
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      <guid>http://www.farm-equipment.com/articles/20597</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20597-measuring-the-business-profit-vs-gross-revenue</link>
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      <title>First Choice Farm and Lawn Team Comes Together for Tornado Clean Up</title>
      <description>After a devastating tornado hit the region on Friday, Dec. 1, 2021, First Choice Farm and Lawn helped to organize over 250 volunteers made up of employees and customers from all over the state, and 30 pieces of equipment and dump trucks to help clean up. The group helped the community of Samburg, Tenn., recover from the damage.</description>
      <content:encoded>
        <![CDATA[After a devastating tornado hit the region on Friday, Dec. 1, 2021, First Choice Farm and Lawn helped to organize over 250 volunteers made up of employees and customers from all over the state, and 30 pieces of equipment and dump trucks to help clean up. The group helped the community of Samburg, Tenn., recover from the damage.]]>
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      <guid>http://www.farm-equipment.com/articles/20596</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20596-first-choice-farm-and-lawn-team-comes-together-for-tornado-clean-up</link>
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      <title>First Choice Farm and Lawn Grows Through Expansion</title>
      <description>Since acquiring the business 10 years ago, owners Ron and Don Parks have expanded the business from 1 location to 6. All locations have either gone through a renovation process or have been built from the ground up.</description>
      <content:encoded>
        <![CDATA[Since acquiring the business 10 years ago, owners Ron and Don Parks have expanded the business from 1 location to 6. All locations have either gone through a renovation process or have been built from the ground up.]]>
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      <guid>http://www.farm-equipment.com/articles/20595</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20595-first-choice-farm-and-lawn-grows-through-expansion</link>
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      <title>First Choice Farm and Lawn Balance Business with Diversified Product Segments</title>
      <description>First Choice Farm and Lawn owners Don and Ron Parks discuss how having a diversified customer base — ag, construction and rural lifestyle — has helped the dealership balance the business. When the ag business is down, for instance, often the construction or rural lifestyle side is doing well.</description>
      <content:encoded>
        <![CDATA[First Choice Farm and Lawn owners Don and Ron Parks discuss how having a diversified customer base — ag, construction and rural lifestyle — has helped the dealership balance the business. When the ag business is down, for instance, often the construction or rural lifestyle side is doing well.]]>
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      <guid>http://www.farm-equipment.com/articles/20594</guid>
      <pubDate>Mon, 10 Oct 2022 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20594-first-choice-farm-and-lawn-balance-business-with-diversified-product-segments</link>
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