The 55 Years in Farm Equipment video series is brought to you by AgDirect®, as we celebrate 25 years of serving agriculture’s equipment financing needs. In 1998, AgDirect was introduced as a new option for ag equipment financing. Twenty-five years later, that option is one of the leading equipment financing brands in the industry, and we have you to thank for it. While production agriculture has changed, AgDirect remains committed to simple, fast and flexible financing – with online tools to support you through the process and excellent customer service to match. Contact your AgDirect territory manager or visit agdirect.com to learn more. Read more about the series https://www.farm-equipment.com/rss en-us In this video, brought to you by AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, talks about how he helped grow Farm Equipment and the sales approach to connect manufacturers and dealers together through the magazine. AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, talks about how he helped grow Farm Equipment and the sales approach to connect manufacturers and dealers together through the magazine.

]]> http://www.farm-equipment.com/articles/22018 Fri, 15 Dec 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/22018-video-farm-equipments-roots-with-johnson-hill-press-part-3 JHP13.jpg In this video, brought to you by AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, joined the company in 1967 and helped grow the publishing company to 30 publications in agriculture, transportation, construction and home building. He shares the story of splitting Feed, Grain & Farm Equipment into 2 titles — Feed & Grain and Farm Equipment. AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, joined the company in 1967 and helped grow the publishing company to 30 publications in agriculture, transportation, construction and home building. He shares the story of splitting Feed, Grain & Farm Equipment into 2 titles — Feed & Grain and Farm Equipment.

]]> http://www.farm-equipment.com/articles/22017 Fri, 15 Dec 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/22017-video-farm-equipments-roots-with-johnson-hill-press-part-2 JHP12.jpg In this video, brought to you by AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, recounts the story of how his father, George Pellegrin, started Johnson Hill Press in Fort Atkinson, Wis., in 1957 and his early success with Farm Equipment magazine. AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, recounts the story of how his father, George Pellegrin, started Johnson Hill Press in Fort Atkinson, Wis., in 1957 and his early success with Farm Equipment magazine.  

]]> http://www.farm-equipment.com/articles/22016 Fri, 15 Dec 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/22016-video-farm-equipments-roots-with-johnson-hill-press-part-1 JHP1.jpg In this video, brought to you by AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, recounts why Feed & Grain and Farm Equipment were split into two publications and the growth that followed for both the title and the publishing company. AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, recounts why Feed & Grain and Farm Equipment were split into two publications and the growth that followed for both the title and the publishing company.]]> http://www.farm-equipment.com/articles/21959 Fri, 01 Dec 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21959-video-don-henning-shares-hustle-culture-and-working-through-hard-times Hustle-Culture.jpg In this video, brought to you by AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, recounts why Feed & Grain and Farm Equipment were split into two publications and the growth that followed for both the title and the publishing company. AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, recounts why Feed & Grain and Farm Equipment were split into two publications and the growth that followed for both the title and the publishing company.]]> http://www.farm-equipment.com/articles/21958 Fri, 01 Dec 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21958-video-farm-equipments-growth-at-johnson-hill-press Farm-Equipment's-Growth-at-Johnson-Hill-Press.jpg In this video, brought to you by AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, reflects on how he ended up working for the company and some of the early days of Farm Equipment. AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, reflects on how he ended up working for the company and some of the early days of Farm Equipment.]]> http://www.farm-equipment.com/articles/21957 Fri, 01 Dec 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21957-video-don-henning-reflects-on-early-career-with-farm-equipment Don-Henning-Reflects-on-Early-Career-with-Farm-Equipment.jpg In part 3 of this video series brought to you by AgDirect, Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt discuss the various ways Farm Equipment has grown and introduced new products over the years, including the special Dealership Minds issues, the Farm Equipment Sourcebook and the creation of the Precision Farming Dealer brand. AgDirect, Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt discuss the various ways Farm Equipment has grown and introduced new products over the years, including the special Dealership Minds issues, the Farm Equipment Sourcebook and the creation of the Precision Farming Dealer brand.]]> http://www.farm-equipment.com/articles/21906 Fri, 10 Nov 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21906-video-farm-equipments-continued-growth-part-4 FE History Video Series4.jpg In part 3 of this video series brought to you by AgDirect, Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt discuss the various ways Farm Equipment has grown and introduced new products over the years, including the special Dealership Minds issues, the Farm Equipment Sourcebook and the creation of the Precision Farming Dealer brand. AgDirect, Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt discuss the various ways Farm Equipment has grown and introduced new products over the years, including the special Dealership Minds issues, the Farm Equipment Sourcebook and the creation of the Precision Farming Dealer brand.]]> http://www.farm-equipment.com/articles/21905 Fri, 10 Nov 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21905-video-farm-equipment-expands-with-new-products-part-3 Thumbnails_FE History3.jpg It didn't take long after Lessiter Media acquired Farm Equipment for it to establish the annual Dealership of the Year program. In this video, brought to you by AgDirect, Editor/Publisher Mike Lessiter, Executive Editor Kim Schmidt and Retired Executive Editor Dave Kanicki discuss how the program got off the ground and how it has evolved over the years, as well as the impact it has had on them personally and the magazine. AgDirect, Editor/Publisher Mike Lessiter, Executive Editor Kim Schmidt and Retired Executive Editor Dave Kanicki discuss how the program got off the ground and how it has evolved over the years, as well as the impact it has had on them personally and the magazine.]]> http://www.farm-equipment.com/articles/21904 Fri, 10 Nov 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21904-video-establishing-the-dealership-of-the-year-program-part-2 FE History Video Series2.jpg In this video, brought to you by AgDirect, Executive Editor Kim Schmidt sits down with Editor/Publisher Mike Lessiter and retired Executive Editor Dave Kanicki to discuss how Farm Equipment has evolved and grown since Lessiter Media acquired the title in 2004. AgDirect, Executive Editor Kim Schmidt sits down with Editor/Publisher Mike Lessiter and retired Executive Editor Dave Kanicki to discuss how Farm Equipment has evolved and grown since Lessiter Media acquired the title in 2004.]]> http://www.farm-equipment.com/articles/21903 Fri, 10 Nov 2023 13:00:00 -0500 https://www.farm-equipment.com/articles/21903-video-farm-equipment-lands-at-lessiter-media-part-1 Thumbnails_FE History.jpg In this video, brought to you by AgDirect, Farm Equipment Editor/Publisher Mike Lessiter continues his conversation with former editor Willie Vogt, who shares his memories of his time with the magazine. AgDirect, Farm Equipment Editor/Publisher Mike Lessiter continues his conversation with former editor Willie Vogt, who shares his memories of his time with the magazine.]]> http://www.farm-equipment.com/articles/21863 Fri, 27 Oct 2023 14:00:00 -0400 https://www.farm-equipment.com/articles/21863-video-farm-equipments-move-from-new-product-tabloid-to-real-magazine-part-2 Farm-Equipment’s-Move-from-New-Product-Tabloid-to-‘Real-Magazine’-Part-2.png One of the keys in Farm Equipment’s journey was the day it became a “real publication.” Up until the mid-1980s, it was largely a new products vehicle and was edited by Johnson Hill Press (JHP) workhorse Butch Horn, who was juggling 5 publications single-handedly. Farm Equipment’s journey was the day it became a “real publication.” Up until the mid-1980s, it was largely a new products vehicle and was edited by Johnson Hill Press (JHP) workhorse Butch Horn, who was juggling 5 publications single-handedly.]]> http://www.farm-equipment.com/articles/21862 Fri, 27 Oct 2023 14:00:00 -0400 https://www.farm-equipment.com/articles/21862-video-farm-equipments-move-from-new-product-tabloid-to-real-magazine-part-1 Farm Equipment’s Move from New Product Tabloid to ‘Real Magazine’ Part 1.webp