Dealer Modernization

Dealers Showcase Facility Upgrades With A Focus On The Future

kschmidt@lessitermedia.com — Fri, 10 Apr 2026 00:00:00 -0400

4 Dealers share details on their latest renovations that improve staff & power efficiency, better organize & showcase inventory & create more professional working space

New Dealer Facilities Optimize Customer Experience & Workforce Strength

Mon, 24 Mar 2025 00:00:00 -0400

Making the choice to modernize, upgrade or expand an equipment dealership is increasingly being seen as a necessary vs. nice option in an industry that has faced consolidation and growing competition.

Investing in the Future with Dealership Upgrades

mkrueger@lessitermedia.com — Wed, 27 Mar 2024 00:00:00 -0400

The success of a dealership is, in large part, due to its employees, and as dealers outgrow their facilities, these 5 are focused on building a better environment for their technicians to ensure continued growth.

Dealers Invest in Future with Facility Upgrades

kschmidt@lessitermedia.com — Tue, 04 Apr 2023 00:00:00 -0400

Each spring, Farm Equipment reaches out to dealers to learn about the facility upgrades they’ve made in recent years.

Planning for Growth Key to Designing Successful New Facilities

Wed, 23 Mar 2022 00:00:00 -0400

When a farm equipment dealership decides to build a new headquarters, it is no easy decision. It requires many internal discussions and years of planning, with the ultimate goal of better serving customers both now and in the future.

New Facilities Focus on Customer Experience

kschmidt@lessitermedia.com — Mon, 22 Mar 2021 00:00:00 -0400

When farm equipment dealers renovate their facility or build a completely new store, there are usually two main goals. First, create an environment that is appealing to customers and is easy for them to get what they need, whether it’s parts, finding the service department or buying new wholegoods. Second, create a facility that attracts potential employees and makes it easy and efficient for the dealership’s current employees to do their jobs.

Building a Better Dealership

Tue, 24 Mar 2020 00:01:00 -0400

A fire, a divided dealership and limited space were the challenges facing 3 dealerships who took on major construction projects to support their growth plans.

Power Pac Adds Second Showroom

kschmidt@lessitermedia.com — Sat, 30 Mar 2019 00:01:00 -0400

Power Pac, a John Deere rural lifestyle and power sports dealership, recently added a second showroom to its facilities in Wisconsin to better highlight its mower and compact tractor lineup.

Monroe Tractor Completes $1 Million Renovation Project

kschmidt@lessitermedia.com — Sat, 30 Mar 2019 00:01:00 -0400

Monroe Tractor recently celebrated the 30th anniversary of its Adams Center, N.Y., location. In 2017, the dealership made a $1 million update to the facility by adding 8,000 square feet of service bays and 2,400 square feet to the parts department and showroom.

Tulsa New Holland Makes Modern Updates

kschmidt@lessitermedia.com — Fri, 29 Mar 2019 00:01:00 -0400

Updating its facility is a regular practice for Tulsa New Holland in Tulsa, Okla. “Our building has some age on in being built in 1962, but you would never know it is that old as we try to do a little updating each year,” says Kelly Umphrey, general manager.

Western Tractor Opens New 32,000 Square Foot Location

kschmidt@lessitermedia.com — Fri, 29 Mar 2019 00:01:00 -0400

John Deere dealer Western Tractor built a new facility in Medicine Hat, Alta., and held a grand opening on March 1.

Agri-Service Opens New Location in Fruitland, Idaho

kschmidt@lessitermedia.com — Thu, 28 Mar 2019 00:01:00 -0400

Agri-Service, an AGCO dealership group with 13 stores in Idaho, Washington and Utah, held a grand opening for its new store in Fruitland, Idaho.

Dealership Facility Modernization Driven by Improving Customer Experience

kschmidt@lessitermedia.com — Wed, 27 Mar 2019 00:01:00 -0400

There are any number of reasons a dealership updates an old facility or builds new to replace an outdated building.

Improving Employee Attitude & Customer Experience Through Facility Upgrades

kschmidt@lessitermedia.com — Sat, 07 Apr 2018 00:01:00 -0400

The environment a person works in can have a big impact on their attitude and their performance. The same goes for customer experience. An outdated and crowded parts department, for instance, does little to foster a good relationship between your parts staff and customers.

Dealer Modernization: Lessons Learned from Building New

kschmidt@lessitermedia.com — Sat, 08 Apr 2017 00:01:00 -0400

If you asked Cory Forrester what the biggest lesson he learned through the process of building a new dealership is, he’d tell you it’s to do your homework.

Whayne Supply Co. Renovates to Highlight 'Ag Stores'

kschmidt@lessitermedia.com — Thu, 07 Apr 2016 18:30:00 -0400

Whayne Supply Co., a Caterpillar, AGCO and Claas dealer that has been in business for 104 years recently underwent a facility and brand renovation. “We’re a Caterpillar dealer; we serve construction, mining, power systems and many other markets. Ag was getting lost in our facilities,” says Richard Scott, vice president and general manager of Whayne Supply.

Counting Steps for Increased Efficiency

Wed, 06 Apr 2016 00:01:00 -0400

A company-wide initiative to upgrade its 9 stores is the force behind PrairieLand Partner’s new facility in McPherson, Kan. The 84,000 square foot facility plus a mezzanine was designed with a “blank slate” approach, literally counting steps to build efficiencies and improve customer service.

McFarlanes’ is Back & Bigger Than Ever

Sat, 12 Mar 2016 00:01:00 -0500

Upon driving up to the front of the new McFarlanes’ facility in Sauk City, Wis., I double-checked my GPS to make sure we hadn’t made a mistake. Expecting to see an average-sized dealership with some signage and maybe a few machines on display, I instead fixated my eyes on what could’ve been assumed to be an NFL practice facility or indoor theme park had I not known better.

[Webinar] Building a 21st Century Dealership Facility

kschmidt@lessitermedia.com — Tue, 20 Oct 2015 13:40:00 -0400

The next event in our webinar series looks at how to build a 21st century dealership facility. Three dealer principals, who've recently renovate or built completely new facilities, shared what they've learned from their experiences. [To view any of our webinar replays, you must be logged in with a free user account.]

Dealer Modernization Web Extra: Gellings Implement, Eden, Wis.

kschmidt@lessitermedia.com — Fri, 10 Apr 2015 13:51:00 -0400

Gellings Implement, a New Holland dealership in Eden, Wis., is in the midst of building an addition to its service shop that will be completed later this year.

Dealer Modernization: JayDee AgTech, Swift Current, Sask.

kschmidt@lessitermedia.com — Fri, 10 Apr 2015 13:49:00 -0400

JayDee AgTech's Swift Current, Sask., John Deere dealership recently held the grand opening of its new multi-million dollar facility.

Dealer Modernization: Rathbone Sales Inc., Moses Lake, Wash.

kschmidt@lessitermedia.com — Fri, 10 Apr 2015 13:46:00 -0400

On March 17, 2012, Rathbone Sales Inc., an AGCO dealer in Moses Lake, Wash., found itself in a situation where it had to remodel. A piece of equipment that had an electrical short caught fire while the dealership was closed for the weekend.

Dealer Modernization: New Holland Tri County, Bluffton, Ind.

kschmidt@lessitermedia.com — Fri, 10 Apr 2015 13:28:00 -0400

In March 2014, New Holland Tri County in Bluffton, Ind., expanded its shop and kept energy savings in mind through the process, says manager Ken Mast.

Dealer Modernization: Hiawatha Implement, Mound City, Mo.

kschmidt@lessitermedia.com — Fri, 10 Apr 2015 13:18:00 -0400

John Deere dealership Hiawatha Implement remodeled and expanded by about 75% its Mound City, Mo., last year.

Building Big on Productivity

kschmidt@lessitermedia.com — Fri, 10 Apr 2015 00:01:00 -0400

For Todd Kunau, owner of Kunau Implement, a Case IH dealer with 2 stores in Iowa, modernizing his facilities at the Preston location had everything to do with staying relevant to their customers and being a dealership that will still be here in the future.

Dealers Update, Expand & Build New Facilities

Tue, 09 Apr 2013 00:00:00 -0400

With a several year run of strong farm equipment sales, dealers are seizing the opportunity to upgrade their facilities, many in a big way. Most new stores are taking on more of a retail feel with customer comforts and amenities in mind. But beyond being far more accomodating than traditional dealer facilities of the past, several of the new dealerships are also being designed and built for practicality, efficiency and productivity, first. While adapting many of the features suggested by their major suppliers, most are also adding their own distinctive touches to set themselves apart.