The Ask the Expert series allows dealers to regularly ask marketing questions and get them answered in real time. https://www.farm-equipment.com/rss en-us twhitley@teamsi.com Going with an eCommerce system that your current website vendor offers is a good first choice, but if they don’t offer a solution that fits your needs, don’t worry. There are many options for your equipment dealership to choose from. http://www.farm-equipment.com/blogs/6/post/17515 Mon, 14 Oct 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17515-finding-an-ecommerce-platform-that-fits-your-equipment-dealerships-needs twhitley@teamsi.com Getting the sales team to follow up with online sales leads can be a headache. What's the best scenario for dividing that follow-up responsibility between sales and marketing? Who should own it? Online leads are great, but what if I can't get my guys to chase them? http://www.farm-equipment.com/blogs/6/post/17494 Fri, 04 Oct 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17494-teamwork-in-the-equipment-industry-how-salespeople-and-marketers-can-effectively-chase-leads-together twhitley@teamsi.com When I’m looking at the behavior of consumers searching for new small ag or lawn & turf equipment, one thing is resounding: WIFM. http://www.farm-equipment.com/blogs/6/post/17445 Tue, 17 Sep 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17445-convenience-which-location-is-nearest-to-me twhitley@teamsi.com It’s time to find those farmers who are ordering parts on Amazon and fixing their equipment themselves. http://www.farm-equipment.com/blogs/6/post/17444 Fri, 13 Sep 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17444-time-to-make-money-in-the-missing-aftermarket twhitley@teamsi.com The year 2019 has been an interesting one. Research in the evaluation and consideration phases of the customer journey continues to grow for the small ag industry. We see that in our data we collect on these very niche people with Doppio. http://www.farm-equipment.com/blogs/6/post/17315 Thu, 15 Aug 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17315-consumer-journey-to-purchasing-small-ag-2019 twhitley@teamsi.com We all know that marketing can only go so far. Marketing is a tool to bring you leads and foot traffic. But, marketing alone cannot close a sale. That is why you spend so much money on experienced sales staff with connections in the marketplace. http://www.farm-equipment.com/blogs/6/post/17312 Thu, 15 Aug 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17312-how-to-close-more-sales-with-lead-nurturing-and-marketing-automation