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    <title>Dealership of the Year 2018</title>
    <description></description>
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    <item>
      <title>The Impact of Being Named Dealership of the Year</title>
      <description>Owner Gary Reynolds, CEO Mitch Frazier and COO Chris O’Neal of the Reynolds Farm Equipment team talk about what being named Farm Equipment’s 2018 Dealership of the Year means to them. In a time of massive industry-wide change, they are grateful to be recognized for their team’s hard work — but that doesn’t mean they’re ready to rest on their laurel’s just yet.</description>
      <content:encoded>
        <![CDATA[Owner Gary Reynolds, CEO Mitch Frazier and COO Chris O’Neal of the Reynolds Farm Equipment team talk about what being named <em>Farm Equipment’s</em> 2018 Dealership of the Year means to them. In a time of massive industry-wide change, they are grateful to be recognized for their team’s hard work — but that doesn’t mean they’re ready to rest on their laurel’s just yet.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15858</guid>
      <pubDate>Fri, 13 Jul 2018 12:56:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15858-the-impact-of-being-named-dealership-of-the-year</link>
    </item>
    <item>
      <title>Revisiting the Hard Times of the 1980s</title>
      <description>Owner Gary Reynolds and President Angela Hungate of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) reflect on the challenges the dealership faced during the 1980’s agricultural crisis and the tenacity that got them through it.</description>
      <content:encoded>
        <![CDATA[Owner Gary Reynolds and President Angela Hungate of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year) reflect on the challenges the dealership faced during the 1980’s agricultural crisis and the tenacity that got them through it.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15857</guid>
      <pubDate>Fri, 13 Jul 2018 12:55:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15857-revisiting-the-hard-times-of-the-1980s</link>
    </item>
    <item>
      <title>Opportunity Provided by a New Facility</title>
      <description>Mitch Frazier, CEO of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), discusses the new facility in Lebanon, northwest of Indianapolis the dealership is working on. The new facility will be an updated space with opportunities for growth that can better meet the needs of consumers in the area.</description>
      <content:encoded>
        <![CDATA[Mitch Frazier, CEO of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), discusses the new facility in Lebanon, northwest of Indianapolis the dealership is working on. The new facility will be an updated space with opportunities for growth that can better meet the needs of consumers in the area.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15856</guid>
      <pubDate>Fri, 13 Jul 2018 12:55:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15856-opportunity-provided-by-a-new-facility</link>
    </item>
    <item>
      <title>Making a Commitment to Customer Satisfaction</title>
      <description>CEO Mitch Frazier and President Angela Hungate of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) talk about the importance of customer satisfaction. It’s all about making sure every member of your team is truly dedicated to working together to give customers the best experience possible.</description>
      <content:encoded>
        <![CDATA[CEO Mitch Frazier and President Angela Hungate of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year) talk about the importance of customer satisfaction. It’s all about making sure every member of your team is truly dedicated to working together to give customers the best experience possible.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15855</guid>
      <pubDate>Fri, 13 Jul 2018 12:54:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15855-making-a-commitment-to-customer-satisfaction</link>
    </item>
    <item>
      <title>From Farm Equipment Dealership to Cafe Owner</title>
      <description>Who says your dealership has to be all work and no fun? Angela Hungate, president of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about her father’s (Owner Gary Reynolds) long-time dream to bring employees and customers together by building a café at one of his dealerships.</description>
      <content:encoded>
        <![CDATA[Who says your dealership has to be all work and no fun? Angela Hungate, president of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), talks about her father’s (Owner Gary Reynolds) long-time dream to bring employees and customers together by building a café at one of his dealerships.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15854</guid>
      <pubDate>Fri, 13 Jul 2018 12:54:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15854-from-farm-equipment-dealership-to-cafe-owner</link>
    </item>
    <item>
      <title>Empowering Employees to Improve the Business</title>
      <description>CEO Mitch Frazier and Owner Gary Reynolds of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) share insights on how empowering employees can improve your business outcomes. At their dealership, employees are encouraged to bring in new ideas that are actually taken seriously. The results are happier employees and better sales.</description>
      <content:encoded>
        <![CDATA[CEO Mitch Frazier and Owner Gary Reynolds of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year) share insights on how empowering employees can improve your business outcomes. At their dealership, employees are encouraged to bring in new ideas that are actually taken seriously. The results are happier employees and better sales.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15852</guid>
      <pubDate>Fri, 13 Jul 2018 12:52:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15852-empowering-employees-to-improve-the-business</link>
    </item>
    <item>
      <title>Driving Fun, Intradepartmental Competition with Scorecards</title>
      <description>Jon Schwander, CFO of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), explains how he used scorecards to encourage friendly competition and drive sales at his dealership. This simple tool improves communication and productivity by giving each employee a personal stake in the company’s success. When you make work fun, everyone wins, he says.</description>
      <content:encoded>
        <![CDATA[Jon Schwander, CFO of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), explains how he used scorecards to encourage friendly competition and drive sales at his dealership. This simple tool improves communication and productivity by giving each employee a personal stake in the company’s success. When you make work fun, everyone wins, he says.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15850</guid>
      <pubDate>Fri, 13 Jul 2018 12:52:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15850-driving-fun-intradepartmental-competition-with-scorecards</link>
    </item>
    <item>
      <title>Building on a Foundation of Values &amp; Compassion</title>
      <description>Angela Hungate, president of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about the importance of compassion and values in cultivating an engaging company culture. She’s found that grounding her business in compassion has resulted in happier customers and employees who are truly dedicated to the company.</description>
      <content:encoded>
        <![CDATA[Angela Hungate, president of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), talks about the importance of compassion and values in cultivating an engaging company culture. She’s found that grounding her business in compassion has resulted in happier customers and employees who are truly dedicated to the company.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15849</guid>
      <pubDate>Fri, 13 Jul 2018 12:51:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15849-building-on-a-foundation-of-values-compassion</link>
    </item>
    <item>
      <title>Bringing in the Next Generation</title>
      <description>Owner Gary Reynolds and COO Chris O’Neal of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) share insights on how to attract and retain the next generation of talent. For example, new CEO Mitch Frazier was excited to apply his tech skillset to a new industry — but what kept him at Reynolds was the great company culture they always had.</description>
      <content:encoded>
        <![CDATA[Owner Gary Reynolds and COO Chris O’Neal of Reynolds Farm Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year) share insights on how to attract and retain the next generation of talent. For example, new CEO Mitch Frazier was excited to apply his tech skillset to a new industry — but what kept him at Reynolds was the great company culture they always had.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15848</guid>
      <pubDate>Fri, 13 Jul 2018 12:48:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15848-bringing-in-the-next-generation</link>
    </item>
    <item>
      <title>Borrowing Sales Ideas from the Auto Industry</title>
      <description>Jon Schwander, CFO of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about what farm equipment dealers can learn from the auto industry. He shares innovative ideas auto dealers use to drive sales, including “club” arrangements, in-house captive insurance companies and finance arms. Although not many farm equipment dealerships are using these kinds of strategies, Schwander thinks they may offer an edge for those companies that are willing to think outside the box.</description>
      <content:encoded>
        <![CDATA[Jon Schwander, CFO of Reynolds Farm Equipment (<em>Farm Equipment</em>’s 2018 Dealership of the Year), talks about what farm equipment dealers can learn from the auto industry. He shares innovative ideas auto dealers use to drive sales, including “club” arrangements, in-house captive insurance companies and finance arms. Although not many farm equipment dealerships are using these kinds of strategies, Schwander thinks they may offer an edge for those companies that are willing to think outside the box.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15847</guid>
      <pubDate>Fri, 13 Jul 2018 12:47:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15847-borrowing-sales-ideas-from-the-auto-industry</link>
    </item>
    <item>
      <title>Applying the "Great Game of Business"</title>
      <description>Jon Schwander shares his insights on open business management as CFO of Reynolds Farm Equipment, Farm Equipment’s 2018 Dealership of the Year. He explains how Jack Stack’s book “The Great Game of Business” inspired his team to adopt a new way of doing business: total transparency for all of its employees, not just its management team.</description>
      <content:encoded>
        <![CDATA[Jon Schwander shares his insights on open business management as CFO of Reynolds Farm Equipment, <em>Farm Equipment’s</em> 2018 Dealership of the Year. He explains how Jack Stack’s book “The Great Game of Business” inspired his team to adopt a new way of doing business: total transparency for all of its employees, not just its management team.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15846</guid>
      <pubDate>Fri, 13 Jul 2018 12:10:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15846-applying-the-great-game-of-business</link>
    </item>
    <item>
      <title>Using Regular Meetings to Establish a Clear Direction</title>
      <description>Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about how he uses regular meetings to check in with his team and establish a clear direction for the dealership. Not only does this improve customer service, it also cultivates employee buy-in and a more engaging company culture.</description>
      <content:encoded>
        <![CDATA[Arther Lepp, General Manager of Greenland Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), talks about how he uses regular meetings to check in with his team and establish a clear direction for the dealership. Not only does this improve customer service, it also cultivates employee buy-in and a more engaging company culture.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15843</guid>
      <pubDate>Fri, 13 Jul 2018 11:32:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15843-using-regular-meetings-to-establish-a-clear-direction</link>
    </item>
    <item>
      <title>Taking a Unique Approach to Managing</title>
      <description>Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), shares insights on his unique management style. He believes in balancing proactive, direct management and allowing employees the freedom to grow. This has led to better results not only for individual workers, but for the entire dealership.</description>
      <content:encoded>
        <![CDATA[Arther Lepp, General Manager of Greenland Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), shares insights on his unique management style. He believes in balancing proactive, direct management and allowing employees the freedom to grow. This has led to better results not only for individual workers, but for the entire dealership.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15842</guid>
      <pubDate>Fri, 13 Jul 2018 11:31:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15842-taking-a-unique-approach-to-managing</link>
    </item>
    <item>
      <title>New Interest in the Growing Field of RTK Networking</title>
      <description>Arther Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), talks about opportunities for growth in integrated solutions and RTK networks and how the dealership has partnered with other dealers. Greenland has found that this technology integrates well with services they already provide, giving their customers more options.</description>
      <content:encoded>
        <![CDATA[Arther Lepp, General Manager of Greenland Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), talks about opportunities for growth in integrated solutions and RTK networks and how the dealership has partnered with other dealers. Greenland has found that this technology integrates well with services they already provide, giving their customers more options.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15841</guid>
      <pubDate>Fri, 13 Jul 2018 11:29:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15841-new-interest-in-the-growing-field-of-rtk-networking</link>
    </item>
    <item>
      <title>Finding New Local Talent with Work Internships</title>
      <description>Arthur Lepp, General Manager of Greenland Equipment (Farm Equipment’s 2018 Dealership of the Year), shares his experiences using work internships for high school students as a local recruitment strategy. This has been especially helpful in finding and retaining talented young technicians, some of who have gone on to hold leadership and management roles within the dealership.</description>
      <content:encoded>
        <![CDATA[Arthur Lepp, General Manager of Greenland Equipment (<em>Farm Equipment’s</em> 2018 Dealership of the Year), shares his experiences using work internships for high school students as a local recruitment strategy. This has been especially helpful in finding and retaining talented young technicians, some of who have gone on to hold leadership and management roles within the dealership.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/15839</guid>
      <pubDate>Fri, 13 Jul 2018 11:24:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15839-finding-new-local-talent-with-work-internships</link>
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