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    <title>Dealership Minds Summit Updates</title>
    <description>
      <![CDATA[<div style="width: 100%; background-color: #11325a; padding: 10px;">
<p style="margin: 0; font-size: 14px; text-align: center;"><a style="color: white; text-decoration: none;" href="https://www.farm-equipment.com/dealership-minds-summit"><strong>VISIT THE DEALERSHIP MINDS SUMMIT HOMEPAGE</strong></a></p>
</div>]]>
    </description>
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    <item>
      <title>Mark Kreps &amp; Steve Connelly Memorial Lecture: Controlling What You Can Control</title>
      <description>
        <![CDATA[To close out the Summit, Stan Vardell, Greenway Equipment’s vice president of parts operations, highlights what he has learned during his 3+ decades working both in the dealership and OEM aftermarket business that helps the Greenway team maximize their parts and service operations.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/24218</guid>
      <pubDate>Thu, 24 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24218-keith-kreps-and-steve-connelly-memorial-lecture-controlling-what-you-can-control</link>
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        <media:title type="plain">Stan Vardell Thumb.png</media:title>
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    </item>
    <item>
      <title>Titan Machinery’s Journey to a ‘Fully Absorbed Culture’</title>
      <description>
        <![CDATA[Brad Meyer, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">director of service operations for Titan Machinery,</span>&nbsp;highlights the impactful steps the
69 store Case IH dealership group has taken over the last decade to transform absorption from a
metric into a deeply ingrained culture.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/24183</guid>
      <pubDate>Thu, 10 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24183-titan-machinerys-journey-to-a-fully-absorbed-culture</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DMSummit/Brad-Meyer-Sullivan-(1).webp?t=1752093558" type="image/png" medium="image" fileSize="103525">
        <media:title type="plain">Brad Meyer Sullivan (1).png</media:title>
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    </item>
    <item>
      <title>Dealership of the Year Alumni Panel</title>
      <description>
        <![CDATA[During this "fan favorite" panel discussion, you’ll get top tips from industry leaders on how to move the needle in improving your absorption rate.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/24100</guid>
      <pubDate>Thu, 19 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24100-dealership-of-the-year-alumni-panel</link>
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        <media:title type="plain">Dealership of the Year Alumni Panel.png</media:title>
      </media:content>
    </item>
    <item>
      <title>‘Ahead of the Curve’ Product Learning Lab</title>
      <description>
        <![CDATA[In this Classroom Session, you’ll get a glimpse into the future of farm technology with experts from Sentera, ReEnvision Ag and more sharing their groundbreaking innovations.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/24045</guid>
      <pubDate>Thu, 05 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24045-ahead-of-the-curve-product-learning-lab</link>
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        <media:title type="plain">Ahead of the Curve Product Learning Lab.png</media:title>
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    </item>
    <item>
      <title>Troubleshooting from a Centralized Location </title>
      <description>
        <![CDATA[Andrew Sullivan, technical support manager, provides an inside look at how UAT’s Technical Services monitors the connected machines from one location, allowing the dealership to alert customers and local service teams to problems before they happen.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/24036</guid>
      <pubDate>Thu, 22 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24036-troubleshooting-from-a-centralized-location</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DMSummit/Andrew-Sullivan.webp?t=1747857182" type="image/png" medium="image" fileSize="111850">
        <media:title type="plain">Andrew Sullivan.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Dealer Toolbox — Technology &amp; Other Tools to Help Get Absorption Under Control</title>
      <description>
        <![CDATA[In this sales-focused session, Dean Devore dives into the techniques you need to successfully upsell in your parts and service departments and as a result grow your bottom line and make sure customers have everything they need.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/23951</guid>
      <pubDate>Thu, 08 May 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23951-dealer-toolbox-technology-and-other-tools-to-help-get-absorption-under-control</link>
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        <media:title type="plain">Dealer Toolbox — Technology &amp; Other Tools to Help Get Absorption Under Control.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Upselling Parts &amp; Service</title>
      <description>
        <![CDATA[In this sales-focused session, Dean Devore dives into the techniques you need to successfully upsell in your parts and service departments and as a result grow your bottom line and make sure customers have everything they need.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/23934</guid>
      <pubDate>Thu, 24 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23934-upselling-parts-and-service</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/04/03/Dean-Devore.webp?t=1745522271" type="image/png" medium="image" fileSize="87231">
        <media:title type="plain">Dean Devore.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Strengthening Rental Operations and Expanding Absorption Coverage</title>
      <description>
        <![CDATA[Industry veteran and consultant George Keen joins us on the General Session stage for this informative session on how rental operations can expand your absorption coverage.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/23912</guid>
      <pubDate>Thu, 10 Apr 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23912-strengthening-rental-operations-and-expanding-absorption-coverage</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/03/27/GeorgeKeenworshop.webp?t=1743622031" type="image/png" medium="image" fileSize="126939">
        <media:title type="plain">GeorgeKeenworshop.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Maximizing Profitability Through Expense Absorption: A Hands-On Workshop for Agricultural Equipment Dealers</title>
      <description>
        <![CDATA[Don’t miss this pre-summit workshop with George Keen for an opportunity to gain real world financial clarity and practical dealership solutions.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/23901</guid>
      <pubDate>Thu, 03 Apr 2025 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23901-maximizing-profitability-through-expense-absorption-a-hands-on-workshop-for-agricultural-equipment-dealers</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/03/27/GeorgeKeenworshop.webp?t=1743622031" type="image/png" medium="image" fileSize="126939">
        <media:title type="plain">GeorgeKeenworshop.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Diagnosing Dealership Success — Boosting Absorption by 30 Points in 10 Years</title>
      <description>
        <![CDATA[In this can’t miss presentation, Sam Ives, analyst with Salem Farm Supply, details which factors can correlate to a higher absorption rate using historical and empirical data.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/23897</guid>
      <pubDate>Thu, 27 Mar 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/23897-diagnosing-dealership-success-boosting-absorption-by-30-points-in-10-years</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/03/26/Sam-Ives.webp?t=1743021259" type="image/png" medium="image" fileSize="117973">
        <media:title type="plain">Sam Ives.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Growing the Next Generation of Dealership Leaders</title>
      <description>
        <![CDATA[In this can’t miss Keynote session, Klinefelter shares what he has learned as a business leader about growing the business and its next generation of leaders.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22535</guid>
      <pubDate>Wed, 12 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22535-growing-the-next-generation-of-dealership-leaders</link>
    </item>
    <item>
      <title>Dealer-to-Dealer Panel: Organizational Structures for Leadership Support</title>
      <description>
        <![CDATA[As dealerships expand and add locations, there comes a point when the CEO can no longer properly oversee all aspects of the business. Executives from 3 dealerships share how they updated their organizational structures and management layers to lead the business.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22362</guid>
      <pubDate>Mon, 03 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22362-dealer-to-dealer-panel-organizational-structures-for-leadership-support</link>
    </item>
    <item>
      <title>Why an ESOP Might be the Answer You’re Seeking</title>
      <description>
        <![CDATA[Birkey’s CFO and Treasurer Ben Mast details the ins and outs of why and how the dealership group made the switch from private ownership to an employee stock ownership plan (ESOP).]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22359</guid>
      <pubDate>Mon, 27 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22359-why-an-esop-might-be-the-answer-youre-seeking</link>
    </item>
    <item>
      <title>Leadership Transition Starts with Career Paths</title>
      <description>
        <![CDATA[In this can’t miss session, John Hawkins, director of sales & marketing, details how the 12-store group compounded its recruitment via “career-path” retention.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22360</guid>
      <pubDate>Fri, 24 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22360-leadership-transition-starts-with-career-paths</link>
    </item>
    <item>
      <title>Growing with the Business...What the Next Generation Learned from Rapid Growth</title>
      <description>
        <![CDATA[Johnson Tractor (Dealership of the Year Alumni Group) is on double duty at this year’s Summit, but this time the 3rd generation takes the stage to share what really happened as it entered a time of rapid growth.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22361</guid>
      <pubDate>Mon, 13 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22361-growing-with-the-businesswhat-the-next-generation-learned-from-rapid-growth</link>
    </item>
    <item>
      <title>Advancing Your Team with Internal Development Programs</title>
      <description>
        <![CDATA[During this can’t miss general session, Dusty Schulz, executive director – regional operations, walks attendees through the programs Butler has built to grow its employees and prepare them for future roles.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22358</guid>
      <pubDate>Mon, 06 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22358-advancing-your-team-with-internal-development-programs</link>
    </item>
    <item>
      <title>"Building Your Management Bench" with Wayne Brozek</title>
      <description>
        <![CDATA[In this focused session "Building Your Bench", former dealer executive Wayne Brozek digs into the ins and outs of identifying, preparing and executing a program that builds your management bench.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22357</guid>
      <pubDate>Tue, 16 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22357-building-your-management-bench-with-wayne-brozek</link>
    </item>
    <item>
      <title>Johnson Tractor Details Decade-Long Succession Journey</title>
      <description>
        <![CDATA[In this special session, recently retired Leo Johnson (chairman) & Eric Reuterskiold (president/CEO) of Johnson Tractor (Dealership of the Year Alumni Group) rewind the clock and describe the succession plan they carefully scripted in 2011 and fully executed in 2021.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/22354</guid>
      <pubDate>Mon, 15 Apr 2024 13:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/22354-johnson-tractor-details-decade-long-succession-journey</link>
    </item>
    <item>
      <title>New Session Added to 2023 Dealership Minds Summit</title>
      <description>
        <![CDATA[<p style="margin-right: 0px;margin-bottom: 0px;margin-left: 0px;caret-color: rgb(34, 34, 34);color: rgb(34, 34, 34);"><span style="color: black;"><span style="caret-color: rgb(34, 34, 34); color: rgb(0, 0, 0);">Richard J. Bryan -- Speaker, Author and Business Growth Coach -- is making his first appearance before dealers of all colors at the DMS. </span>Come ready to work! This interactive session will get you and the other dealers at your table participating, sharing and discussing the solutions that will improve your sales leadership effectiveness to create margins of time necessary to “work on” your growing business.</span></p>]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/21431</guid>
      <pubDate>Thu, 01 Jun 2023 12:20:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/21431-new-session-added-to-2023-dealership-minds-summit</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/Dealership Minds Summit/RichardJBryan_DMSWebAnnouncement.webp?t=1685627538" type="image/png" medium="image" fileSize="522825">
        <media:title type="plain">RichardJBryan_DMSWebAnnouncement.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Pre-Summit Workshop Added to 9th Annual Dealership Minds Summit</title>
      <description>
        <![CDATA[The editors of <em>Farm Equipment</em> magazine announced that the <a href="https://www.farm-equipment.com/dealership-minds-summit">2023 Dealership Minds Summit</a>, being held in Bloomington, Ill. on Aug. 1-2, 2023, added a limited-seating, pre-Summit workshop to the event schedule – <strong>Dealership Transitions: Growing or Going?</strong>]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/21214</guid>
      <pubDate>Mon, 20 Mar 2023 16:40:43 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/21214-pre-summit-workshop-added-to-9th-annual-dealership-minds-summit</link>
    </item>
    <item>
      <title>Quick Pivots, No Wasted Crisis &amp; ‘Iron Sharpening Iron’</title>
      <author>mlessiter@lesspub.com</author>
      <description>
        <![CDATA[Instead of calling Omaha home for the first week of August this year, the COVID-19 pandemic grounded us for our 2 national conferences we hold each year (Dealership Minds Summit for machinery dealers and the National Strip-Tillage Conference for growers.)]]>
      </description>
      <guid>http://www.farm-equipment.com/blogs/6/post/18634</guid>
      <pubDate>Mon, 17 Aug 2020 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/18634-quick-pivots-no-wasted-crisis-iron-sharpening-iron</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Authors/mlessiter-for-social-media.webp?t=1572293136" type="image/png" medium="image" fileSize="96942">
      </media:content>
    </item>
    <item>
      <title>First Ever Virtual Dealership Minds Summit Wraps Up After 3 Days of Interactive Learning and Networking with the Brightest Remarketing Minds in the Industry</title>
      <description>
        <![CDATA[The 2020 Dealership Minds Summit, held virtually for the first time ever, drew a crowd of 235 attendees, including 102 different dealerships across 33 states, 4 Canadian provinces and Australia, and featured 19 speakers.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/18601</guid>
      <pubDate>Thu, 06 Aug 2020 09:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/18601-first-ever-virtual-dealership-minds-summit-wraps-up-after-3-days-of-interactive-learning-and-networking-with-the-brightest-remarketing-minds-in-the-industry</link>
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        <media:title type="plain">DMS20 Profit Turning Trades</media:title>
      </media:content>
    </item>
    <item>
      <title>Farm Equipment Editors Announce the 2020 Dealership Minds Summit Will Be Held Virtually, August 3-5</title>
      <description>
        <![CDATA[The editors of <em>Farm Equipment</em> announced that the <a href="https://www.farm-equipment.com/dealership-minds-summit">6th Annual Dealership Minds Summit</a> will be held virtually, August 3-5, 2020.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/18451</guid>
      <pubDate>Fri, 19 Jun 2020 16:37:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/18451-farm-equipment-editors-announce-the-2020-dealership-minds-summit-will-be-held-virtually</link>
    </item>
    <item>
      <title>Farm Equipment Editors Share 2020 Dealership Minds Summit Theme: ‘Used Equipment &amp; Profit-Turning Trades’</title>
      <description>
        <![CDATA[The editors of <em>Farm Equipment</em> announced that the <a href="https://www.farm-equipment.com/dealership-minds-summit">6th Annual Dealership Minds Summit</a> will be returning to Omaha, Neb., on Aug. 4-5, 2020.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/17916</guid>
      <pubDate>Fri, 07 Feb 2020 00:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/17916-farm-equipment-editors-share-2020-dealership-minds-summit-theme-used-equipment-profit-turning-trades</link>
    </item>
    <item>
      <title>Sold Out Crowd Gathers in Peoria to Discover Leading Dealership Sales Management Strategies at the 2019 Dealership Minds Summit</title>
      <description>
        <![CDATA[The 2019 Dealership Minds Summit, held at the Embassy Suites by Hilton East Peoria Riverfront Hotel & Conference Center in Peoria, Ill., July 30-31, drew a sold out crowd of 250 attendees, including 88 different dealerships across 30 states and 4 provinces.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/17252</guid>
      <pubDate>Wed, 31 Jul 2019 14:42:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/17252-record-crowd-gathers-in-peoria-to-discover-leading-dealership-sales-management-strategies-at-the-2019-dealership-minds-summit</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DMSummit/2019/DMS-session.webp?t=1564599682" type="image/jpeg" medium="image" fileSize="132113">
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    </item>
    <item>
      <title>Will I See You at the Dealership Minds Summit?</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there.]]>
      </description>
      <guid>http://www.farm-equipment.com/blogs/6/post/17199</guid>
      <pubDate>Mon, 15 Jul 2019 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/17199-will-i-see-you-at-the-dealership-minds-summit</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Authors/Kim-3.webp?t=1604419452" type="image/jpeg" medium="image" fileSize="126573">
        <media:title type="plain">Kim-3.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Record Crowd Gathers in Iowa City to Discover Leading Ag Equipment Marketing Strategies at the 2018 Dealership Minds Summit</title>
      <description>
        <![CDATA[The 2018 Dealership Minds Summit, held at the Coralville Marriott Hotel & Conference Center in Iowa City, Iowa, July 24-25, drew a sold out crowd of 264 attendees, including 115 different dealerships across 28 states and 5 provinces.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/15883</guid>
      <pubDate>Wed, 25 Jul 2018 20:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15883-record-crowd-gathers-in-iowa-city-to-discover-leading-ag-equipment-marketing-strategies-at-the-2018-dealership-minds-summit</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/2018/7/DEU/DMSSummit2018.webp?t=1532549973" type="image/jpeg" medium="image" fileSize="192612">
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    </item>
    <item>
      <title>Proving Your Marketing ROI</title>
      <description>
        <![CDATA[Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/15495</guid>
      <pubDate>Sat, 05 May 2018 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15495-proving-your-marketing-roi</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Marketing/DMS-2018/DMS-Logo-wTheme.webp?t=1515454961" type="image/png" medium="image" fileSize="115125">
        <media:title type="plain">DMS18 Logo wTheme</media:title>
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    <item>
      <title>Taking Your Marketing into Your Own Hands</title>
      <description>
        <![CDATA[Backed by the theme “Intelligence Driven Marketing” the 2018 Dealership Minds Summit in Iowa City, July 24-25, welcomes three of the best minds in the business, Doug Vahrenberg, Owner of Vahrenberg Implement, Ben Garton, Chief Marketing Officer of Garton Tractor, and Lee Parish, Owner of Parish Tractor.]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/15473</guid>
      <pubDate>Wed, 02 May 2018 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15473-taking-your-marketing-into-your-own-hands</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Marketing/DMS-2018/DMS-Logo-wTheme.webp?t=1515454961" type="image/png" medium="image" fileSize="115125">
        <media:title type="plain">DMS18 Logo wTheme</media:title>
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      <title>2018 Dealership Minds Summit Peer-to-Peer Roundtable Discussion Topics Announced</title>
      <description>
        <![CDATA[<p>The 2018 Dealership Minds Summit has released the agenda for 16 dealer-to-dealer interactive roundtable discussions guaranteed to provide marketing ideas that can be immediately implemented into any marketing strategy.</p>
]]>
      </description>
      <guid>http://www.farm-equipment.com/articles/15477</guid>
      <pubDate>Tue, 01 May 2018 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/15477-interactive-roundtable-discussion-sessions-released</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Marketing/DMS-2018/DMS-Logo-wTheme.webp?t=1515454961" type="image/png" medium="image" fileSize="115125">
        <media:title type="plain">DMS18 Logo wTheme</media:title>
      </media:content>
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