How To Sell

Nutrient Use Efficiency Drives Strip-Till Equipment Purchases

Wed, 08 Oct 2025 00:00:00 -0400

Farmers turn to reduced tillage practice in face of rising input costs & low commodity prices

A Formula for Success Selling Feed-Processing Equipment

Mon, 16 Dec 2024 00:00:00 -0500

Most livestock farmers are aware of the benefits of utilizing feed-processing equipment such as grinder mixers and TMR mixers.

Closing the Cover Crop ROI Gap

Wed, 03 Jul 2024 00:00:00 -0400

The most recent data from the USDA shows that U.S. cropland planted to cover crops increased 17% to nearly 18 million acres from 2017-22.

How to Sell: Accuracy & Payback Guide Implement Steering Sales

Mon, 12 Dec 2016 15:02:00 -0500

You can build on the success of auto-steer to show customers the value of keeping implements in line with tractors.

How to Sell: No-Till Attachments

Thu, 17 Nov 2016 16:55:00 -0500

Dealers may want to take a closer look at no-till planter attachments. Tough, woody corn residue is your customer’s biggest challenge — and your biggest sales opportunity.

How to Sell: Tile Plows

Wed, 21 Sep 2016 00:00:00 -0400

Now is the time to develop the skills for a successful tile plow business.

How to Sell: Farm Material Handling Equipment

Tue, 30 Aug 2016 12:59:00 -0400

The flexibility and multi-tasking ability of farm material handling equipment gives your customers maximum versatility and increased efficiency. In this eGuide, you'll find valuable information about making successful farm material handling equipment sales from three experienced dealers.

How to Sell: Grain Baggers

Wed, 20 Jul 2016 16:30:00 -0400

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don't want combines sitting still. For this eGuide, Farm Equipment spoke with dealers and manufacturers to learn how they are communicating the benefits of grain bagging equipment to customers.

How to Sell: Hay Mergers

Thu, 14 Jul 2016 08:15:00 -0400

Perhaps the most productive machine to emerge in the last decade developed to keep pace with the self-propelled harvesters has been the hay merger. Like a hay rake, the most basic function of a merger is to combine long rows of cut hay into windrows large enough to match the capability of the hay baler or forage harvester. For this eGuide, Farm Equipment spoke with dealers and manufacturers to get a better understanding of how they go about selling hay mergers.

How to Sell: Fuel Trailers

Wed, 29 Jun 2016 11:00:00 -0400

Fuel trailers are a niche product that makes your customers' greatest investments — the tractor and the combine — more efficient. In this eGuide, Farm Equipment interviewed three dealers to develop best practices on how to sell fuel trailers.

Farm Material Handling Equipment Provides Farmers Flexibility

Thu, 16 Jul 2015 00:01:00 -0400

From skid loaders to telescopic handlers, farm material handling equipment has become a common sight on many farms today. The main selling point, dealers say, is this equipment’s flexibility and ability to multi-task. With a skid loader, for example, a simple change of attachment and a sweeper becomes a snowplow or wood splitter.

Grain Bagging Keeps Farmers Moving

Sun, 01 Feb 2015 02:00:00 -0500

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.

How to Sell Leases: Soft Market Makes Leasing More Attractive

Wed, 01 Oct 2014 00:00:00 -0400

Dealers are utilizing this financial tool more today than ever to help close equipment deals.

How to Sell: Regulations Rule When it Comes to Manure

Sat, 01 Mar 2014 00:00:00 -0500

New environmental rules for spreading manure are coming. This along with reducing fertilizer costs make manure injection something worth looking at.

Fuel Trailers Deliver 'Add-On' Sales Opportunities for Tractors & Combines

mlessiter@lesspub.com — Tue, 01 Oct 2013 00:00:00 -0400

Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer's greatest investments the tractor and combine more efficient.

How to Sell: Strip-Till Equipment

Thu, 18 Jul 2013 00:00:00 -0400

Strip-till is a niche and often complex farming practice, compared to no-till and more conventional methods. It takes patience, precision and a willingness by farmers to invest time and energy into developing nutrient-rich zones in their fields, which can lead to higher yields and lower input costs. In order to successfully sell customers on the value of strip-till, farm equipment dealers often need more than a smooth sales pitch to close a deal.

How to Sell Implement Steering: Accuracy & Payback Guide Emerging Market

Mon, 08 Apr 2013 00:00:00 -0400

Many farm equipment dealers with precision farming interests consider auto-steer to be the entry point for customers who want to utilize technology. In many cases, those systems are now standard features on new tractors rolling off the assembly line. The tangible benefits of auto-steer are easily proven through reduced operator fatigue and the ability to maintain a straight path though the fields.

How to Sell: Efficiency in the Field Fuels Quick ROI

kschmidt@lessitermedia.com — Wed, 13 Mar 2013 00:00:00 -0400

As land prices continue to rise, there's a growing need for producers to squeeze as much from their acreage as possible. Between growing commodity prices and land values, increasing yield is more important than ever. In order to improve yield without adding acreage, proper drainage is key. And more producers are starting to tackle the task of laying drainage tile themselves.

How To Sell: 'After' the Harvest Still Counts

Wed, 17 Oct 2012 00:00:00 -0400

Residue management tool or source of significant incremental revenue, windrow-shredders can help farmers and custom operators improve their bottom line.

How To Sell: Demonstrating Rock Pickers

Thu, 13 Oct 2011 00:00:00 -0400

Dealers should make an agreement on price before demonstrating a new rock picker in the farmer's field.

Leveling Systems Increase Harvest Productivity on Sidehills

mlessiter@lesspub.com — Mon, 11 Apr 2011 00:00:00 -0400

Anyone who has ever watched with awe the harvest on the steep hillsides of the Palouse region of the Pacific Northwest knows how critical the combine leveling system is to a farmer's ability to work the steep hills (up to 60% slopes) and its extremely fertile soils. Without this technology, agriculture, at least cost-effective agriculture, in the region would be severely limited.

Butterfly Mowers Boost Capacity, Fosters Better Use of Tractor

mlessiter@lesspub.com — Thu, 10 Mar 2011 00:00:00 -0500

Putting the self-propelled windrower out to pasture and coupling 3 mowers to the already-owned tractor allows customers to increase capacity to achieve ‘hay in a day.’

How To Sell: Making Tracks Work for Your Dealership

Tue, 08 Feb 2011 00:00:00 -0500

With high commodity prices and smaller weather windows, tracked equipment is an investment that more farmers are willing to make.

How To Sell: Making a Case for the New Corn Heads

Tue, 06 Jul 2010 00:00:00 -0400

As growers' demands on their harvesting equipment multiplies, so has the dealer's task in communicating the capabilities of the new equipment.

How To Sell: Dig for Profits with Manure Injection Systems

jdobberstein@lessitermedia.com — Tue, 09 Mar 2010 00:00:00 -0500

Manure injection is a niche equipment market, but it can be a profitable venture if dealers do their homework.