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    <title>Farm Equipment</title>
    <description>Successful strategies and breaking news for farm equipment dealers and manufacturers.</description>
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    <item>
      <title>[Technology Corner] Farmers Gain Trust in Autonomy with PTx OutRun Retrofit Kit</title>
      <description>Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.</description>
      <content:encoded>
        <![CDATA[ Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.]]>
      </content:encoded>
      <pubDate>Sun, 12 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25473-technology-corner-farmers-gain-trust-in-autonomy-with-ptx-outrun-retrofit-kit</link>
      <guid>http://www.farm-equipment.com/articles/25473</guid>
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    </item>
    <item>
      <title>Deere Seeks 2-Year Contract Extension with UAW</title>
      <description>According to news reports, John Deere has offered the United Auto Workers a 2-year extension of its current labor contract that expires in 2027 and is seeking a decision by Aug. 31.</description>
      <content:encoded>
        <![CDATA[  According to news reports, John Deere has offered the United Auto Workers a 2-year extension of its current labor contract that expires in 2027 and is seeking a decision by Aug. 31.
]]>
      </content:encoded>
      <pubDate>Sat, 11 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25472-deere-seeks-2-year-contract-extension-with-uaw</link>
      <guid>http://www.farm-equipment.com/articles/25472</guid>
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    </item>
    <item>
      <title>400 Farmers Thoughts on AI, Land Values &amp; The Farm Economy</title>
      <description>New Ag Economy Barometer results reveal how producers view AI, profitability, equipment purchases, trade, and farmland values.</description>
      <content:encoded>
        <![CDATA[<p>New Ag Economy Barometer results reveal how producers view AI, profitability, equipment purchases, trade, and farmland values.</p>]]>
      </content:encoded>
      <pubDate>Sat, 11 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25474-400-farmers-thoughts-on-ai-land-values-and-the-farm-economy</link>
      <guid>http://www.farm-equipment.com/articles/25474</guid>
    </item>
    <item>
      <title>[Podcast] John Deere Labor Talks, Autonomy Adoption &amp; Ag Economy Trends</title>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors</a>, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW.]]>
      </content:encoded>
      <pubDate>Fri, 10 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25470-podcast-john-deere-labor-talks-autonomy-adoption-and-ag-economy-trends</link>
      <guid>http://www.farm-equipment.com/articles/25470</guid>
    </item>
    <item>
      <title>John Deere Labor Talks, Autonomy Adoption &amp; Ag Economy Trends</title>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors</a>, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW.]]>
      </content:encoded>
      <pubDate>Fri, 10 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25468-john-deere-labor-talks-autonomy-adoption-and-ag-economy-trends</link>
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    </item>
    <item>
      <title>Part 2: Personal Observations Ahead of the Hands-On Workshop at Dealership Minds Summit</title>
      <description>In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.</description>
      <content:encoded>
        <![CDATA[<p>In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-part-2-personal-observations-ahead-of-the-hands-on-workshop-at-dealership-minds-summit</link>
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    <item>
      <title>Farm Equipment's Best of the Web: July 10, 2026</title>
      <description>This Week's Lineup: Case Study: New Holland's Hybrid Telehandler Prototype How Case IH Shaped Our Dealership How America Erased Its Biggest Farm Equipment Empire in Just 10 Years KUBOTA- From Solving a Water Crisis to Powering Global Agriculture You've Probably Never Heard of the World's First Diesel Tractor</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Case Study: New Holland's Hybrid Telehandler Prototype</li>
<li>How Case IH Shaped Our Dealership</li>
<li>How America Erased Its Biggest Farm Equipment Empire in Just 10 Years</li>
<li>KUBOTA- From Solving a Water Crisis to Powering Global Agriculture</li>
<li>You've Probably Never Heard of the World's First Diesel Tractor</li>
</ul>

<!--<p>The <strong>Best of the Web This Week</strong> series is brought to you by <a href="https://sf.ncmassociates.com/?utm_source=FarmBestofWeb&utm_medium=FarmBestofWeb&utm_campaign=JulyTrades" rel="sponsored noopener noreferrer" target="_blank">NCM Associates</a>.</p>-->]]>
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      <pubDate>Fri, 10 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25460-farm-equipments-best-of-the-web-july-10-2026</link>
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    <item>
      <title>[Video] Ballweg Implement Works with Customers to Explain Used Equipment Market</title>
      <description>Ballweg Implement staff works closely with its customers to explain trade-values and used equipment inventory.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement staff works closely with its customers to explain trade-values and used equipment inventory.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25467-video-ballweg-implement-works-with-customers-to-explain-used-equipment-market</link>
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    </item>
    <item>
      <title>[Video] Managing Customer &amp; Employee Emotions with Clear Speak</title>
      <description>For Ballweg Implement owner Tom Ballweg, respect is a nonnegotiable. That goes for customers as well as employees.</description>
      <content:encoded>
        <![CDATA[For Ballweg Implement owner Tom Ballweg, respect is a nonnegotiable. That goes for customers as well as employees.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25466-video-managing-customer-and-employee-emotions-with-clear-speak</link>
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    </item>
    <item>
      <title>[Video] Wet Spring Boosts Parts Business for Ballweg Implement</title>
      <description>Ballweg Implement owner Tom Ballweg explains how the wet spring in 2026 contributed to parts sales for the Wisconsin John Deere dealership. He says the longer customers take preparing to go into the field, the more parts they buy because they have time to get their equipment ready to plant.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement owner Tom Ballweg explains how the wet spring in 2026 contributed to parts sales for the Wisconsin John Deere dealership. He says the longer customers take preparing to go into the field, the more parts they buy because they have time to get their equipment ready to plant.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25465-video-wet-spring-boosts-parts-business-for-ballweg-implement</link>
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    </item>
    <item>
      <title>[Video] Ballweg Implement Finds Success with Equipment Demos</title>
      <description>Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25464-video-ballweg-implement-finds-success-with-equipment-demos</link>
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    <item>
      <title>[Video] Ballweg Implement's Precision Team Tackles Busy Season</title>
      <description>Sheila Jaeckel, Ballweg Implement precision ag consultant, shares how the John Deere dealership's 2-person precision team balances calls during the busy season. Customers have their direct numbers, and the team has a goal of getting back to any missed calls within an hour.</description>
      <content:encoded>
        <![CDATA[Sheila Jaeckel, Ballweg Implement precision ag consultant, shares how the John Deere dealership's 2-person precision team balances calls during the busy season. Customers have their direct numbers, and the team has a goal of getting back to any missed calls within an hour.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25463-video-ballweg-implements-precision-team-tackles-busy-season</link>
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    </item>
    <item>
      <title>Part 1: 2 Time-Proven Traits for Human Capital Success from 2026 Dealership Minds Summit Presenter </title>
      <description>Part 1 in this series is based on a profile assessment conference call on May 21, 2026 by Bryan Arzani, vice president and co-founder of Results Group and president of Innermetrix North America. The following is his description of key trait indicators from research that he shared before delving into a profile assessment exercise into matching positions to a future candidate.</description>
      <content:encoded>
        <![CDATA[<p>Part 1 in this series is based on a profile assessment conference call on May 21, 2026 by Bryan Arzani, vice president and co-founder of Results Group and president of Innermetrix North America. The following is his description of key trait indicators from research that he shared before delving into a profile assessment exercise into matching positions to a future candidate.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25469-part-1-2-time-proven-traits-for-human-capital-success-from-2026-dealership-minds-summit-presenter</link>
      <guid>http://www.farm-equipment.com/articles/25469</guid>
    </item>
    <item>
      <title>Cash Management in a Sales Slowdown</title>
      <description>A sales slowdown doesn’t need to cause panic amongst dealers according to experts at Pinion, an agricultural based accounting and business advisory firm.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">A sales slowdown doesn’t need to cause panic amongst dealers according to experts at Pinion, an agricultural based accounting and business advisory firm.</span></p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25462-cash-management-in-a-sales-slowdown</link>
      <guid>http://www.farm-equipment.com/articles/25462</guid>
    </item>
    <item>
      <title>Farm Equipment News IQ: July 2026 Quiz 1</title>
      <description>How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.</description>
      <content:encoded>
        <![CDATA[How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! <strong><em>Farm Equipment News IQ</em></strong> is brought to you by <a href="https://kellytillage.com/us/shallow-tillage" rel="sponsored noopener noreferrer" target="_blank">Kelly Tillage</a>.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25453-farm-equipment-news-iq-july-2026-quiz-1</link>
      <guid>http://www.farm-equipment.com/articles/25453</guid>
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    </item>
    <item>
      <title>Vertical Tillage Product Roundup 2026</title>
      <description>Check out the latest vertical tillage innovations from some of the industry's leading suppliers.</description>
      <content:encoded>
        <![CDATA[Check out the latest vertical tillage innovations from some of the industry's leading suppliers.]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 15:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25461-vertical-tillage-product-roundup-2026</link>
      <guid>http://www.farm-equipment.com/articles/25461</guid>
    </item>
    <item>
      <title>ONGOING COVERAGE: Right-to-Repair Impact on Dealers, Deere, Other OEMs</title>
      <description>On July 8, the Federal Trade Commission and the Attorneys General of Illinois, Arizona, Michigan, Minnesota and Wisconsin filed a joint motion in the Northern District of Illinois (Case No. 3:25-cv-50017) asking the court to enter a stipulated order that would resolve their right to repair lawsuit against Deere &amp; Co.</description>
      <content:encoded>
        <![CDATA[On July 8, the Federal Trade Commission and the Attorneys General of Illinois, Arizona, Michigan, Minnesota and Wisconsin filed a joint motion in the Northern District of Illinois (Case No. 3:25-cv-50017) asking the court to enter a stipulated order that would resolve their right to repair lawsuit against Deere & Co.&nbsp;]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 12:50:39 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/20002-ongoing-coverage-right-to-repair-impact-on-dealers-deere-other-oems</link>
      <guid>http://www.farm-equipment.com/articles/20002</guid>
    </item>
    <item>
      <title>Big Companies are Putting Big Dollars Behind the Trades, but Where Does It Leave Diesel Techs?</title>
      <description>According to reports, big companies like Ford and philanthropies are stepping up to boost programs to get more people into the trades — a boost to the tune of $400 million.</description>
      <content:encoded>
        <![CDATA[<p>According to reports, big companies like Ford and philanthropies are stepping up to boost programs to get more people into the trades — a boost to the tune of $400 million.&nbsp;</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 10:53:13 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25452-big-companies-are-putting-big-dollars-behind-the-trades-but-where-does-it-leave-diesel-techs</link>
      <guid>http://www.farm-equipment.com/blogs/6/post/25452</guid>
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    </item>
    <item>
      <title>Deere Settles RTR Lawsuit with FTC, States</title>
      <description>The settlement represents the FTC’s “latest commitment to reducing the cost of living for Americans, including both farmers and downstream consumers of the products those farmers produce,” the agency said.</description>
      <content:encoded>
        <![CDATA[<p>The settlement represents the FTC’s “latest commitment to reducing the cost of living for Americans, including both farmers and downstream consumers of the products those farmers produce,” the agency said.&nbsp;</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25471-deere-settles-rtr-lawsuit-with-ftc-states</link>
      <guid>http://www.farm-equipment.com/articles/25471</guid>
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    </item>
    <item>
      <title>Kubota Tractor Corporation Announces Charlie Kowalski as Vice President of Information Technology for U.S. Operations</title>
      <description>Kubota Tractor Corporation today announced the appointment of Charlie Kowalski as Vice President of Information Technology for its U.S. operations.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Kubota Tractor Corporation today announced the appointment of Charlie Kowalski as Vice President of Information Technology for its U.S. operations.</span></p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25458-kubota-tractor-corporation-announces-charlie-kowalski-as-vice-president-of-information-technology-for-us-operations</link>
      <guid>http://www.farm-equipment.com/articles/25458</guid>
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    </item>
    <item>
      <title>The Revenue Signal: The Aftermarket Revenue You Don't Know You're Losing</title>
      <description>Most equipment dealers can recite their parts and service numbers down to the percentage point. Far fewer can say how much of that revenue is quietly walking out the door.</description>
      <content:encoded>
        <![CDATA[<p>Most equipment dealers can recite their parts and service numbers down to the percentage point. Far fewer can say how much of that revenue is quietly walking out the door.</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25441-the-revenue-signal-the-aftermarket-revenue-you-dont-know-youre-losing</link>
      <guid>http://www.farm-equipment.com/articles/25441</guid>
    </item>
    <item>
      <title>Deere Reportedly Offers UAW 2-Year Contract Extension Through 2029</title>
      <description>According to news reports today from WQAD News 8, NEWS 7 KWWL, &amp; others, John Deere has offered the United Auto Workers a 2-year extension of its current labor contract that expires next year (2027), and is seeking a decision by Aug. 31.</description>
      <content:encoded>
        <![CDATA[<p>According to news reports today from WQAD News 8, NEWS 7 KWWL, & others, John Deere has offered the United Auto Workers a 2-year extension of its current labor contract that expires next year (2027), and is seeking a decision by Aug. 31.</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25457-deere-reportedly-offers-uaw-2-year-contract-extension-through-2029</link>
      <guid>http://www.farm-equipment.com/articles/25457</guid>
    </item>
    <item>
      <title>RDO Equipment Co. Announces Agreement to Acquire True North Equipment Locations</title>
      <description>RDO Equipment Co. today announced it has entered into a definitive agreement to acquire True North Equipment’s John Deere agriculture locations in North Dakota and Minnesota.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">RDO Equipment Co. today announced it has entered into a definitive agreement to&nbsp;acquire&nbsp;True North Equipment’s John Deere agriculture locations in North Dakota and Minnesota.</span></p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25455-rdo-equipment-co-announces-agreement-to-acquire-true-north-equipment-locations</link>
      <guid>http://www.farm-equipment.com/articles/25455</guid>
    </item>
    <item>
      <title>Horizon Ag &amp; Turf, Battle River Implements Announce Merger</title>
      <description>The addition of the Battle River Implement locations will bring Horizon Ag &amp; Turf's total locations up to 17 across Alberta.</description>
      <content:encoded>
        <![CDATA[<p>The addition of the Battle River Implement locations will bring Horizon Ag & Turf's total locations up to 17 across Alberta.&nbsp;</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25450-horizon-ag-and-turf-battle-river-implements-announce-merger</link>
      <guid>http://www.farm-equipment.com/articles/25450</guid>
    </item>
    <item>
      <title>Ag Autonomy’s ‘State of the State’</title>
      <description>Four distinct paths to autonomy are emerging, each one with different winners, timing &amp; challenges</description>
      <content:encoded>
        <![CDATA[<p>Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges &nbsp;</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25448-ag-autonomys-state-of-the-state</link>
      <guid>http://www.farm-equipment.com/articles/25448</guid>
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    </item>
    <item>
      <title>OEM Leaders Share Roadmap for Precision Growth</title>
      <description>AGCO, CNH &amp; Kubota leaders reveal insights on dealer development, key adoption trends &amp; autonomy outlook</description>
      <content:encoded>
        <![CDATA[<p>AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook&nbsp;</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25447-oem-leaders-share-roadmap-for-precision-growth</link>
      <guid>http://www.farm-equipment.com/articles/25447</guid>
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    </item>
    <item>
      <title>Getting Creative with Precision Technology in the Desert</title>
      <description>Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations</description>
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        <![CDATA[<p>Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations</p>]]>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25446-getting-creative-with-precision-technology-in-the-desert</link>
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    </item>
    <item>
      <title>Future-Proofing Means Selling Systems, Not Machines</title>
      <description>If you ask most dealers what business they’re in, they’ll point to the equipment lined up on the lot. But that’s not really what customers are buying.</description>
      <content:encoded>
        <![CDATA[<p>If you ask most dealers what business they’re in, they’ll point to the equipment lined up on the lot. But that’s not really what customers are buying.&nbsp;</p>]]>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25443-future-proofing-means-selling-systems-not-machines</link>
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    </item>
    <item>
      <title>Continental Sells ContiTech to Lone Star Funds and Will Become a Tire Manufacturer </title>
      <description>Continental announced the sale of its ContiTech group sector to an affiliate of Lone Star Funds for €4.0 billion on July 4.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Continental announced the sale of its ContiTech group sector to an affiliate of Lone Star Funds for €4.0 billion on July 4.&nbsp;</span></p><br>]]>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25442-continental-sells-contitech-to-lone-star-funds-and-will-become-a-pure-play-tire-manufacturer</link>
      <guid>http://www.farm-equipment.com/articles/25442</guid>
    </item>
    <item>
      <title>Dealer Q&amp;A: Diversifying Revenue Streams</title>
      <description>Preston McGhee, Corporate Rental Director at James River Equipment, shares a practical conversation on what it really takes to build rental into a dealership.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">Preston McGhee, Corporate Rental Director at James River Equipment, shares a practical conversation on what it really takes to build rental into a dealership.</span></p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25439-dealer-q-and-a-diversifying-revenue-streams</link>
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