Items Tagged with 'customer'

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[Podcast] The Benefits of Bundling When Selling Service Plans

In the third episode of the Precision Farming Dealer Podcast brought to you by Farmers Edge, we welcome Adam Gittins, general manager of HTS Ag in Harlan, Iowa, to share his experience developing, implementing and selling precision service packages along with some valuable lessons learned along the way.
In the third episode of the Precision Farming Dealer Podcast brought to you by Farmers Edge, we welcome Adam Gittins, general manager of HTS Ag in Harlan, Iowa, to share his experience developing, implementing and selling precision service packages along with some valuable lessons learned along the way.
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[Podcast] Defining Your Role and Scope for Precision Profitability

In our first episode, we welcome Dr. Tom Krill, founder of Precision Strategy LLC, to share his philosophy and experience-based analysis on four key considerations for structuring a successful precision department.
In the first episode of the Precision Farming Dealer Podcast brought to you by Farmers Edge, we welcome Dr. Tom Krill, founder of Precision Strategy LLC, to share his philosophy and experience-based analysis on four key considerations for structuring a successful precision department.
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Dealership Minds 2016: Kern Machinery

Delivering Parts and Service When and Where Customers Need It

A primary goal of Kern Machinery is to make the growers they serve more profitable, more efficient and make their lives easier. Charlie Moe, corporate aftermarket manager with Kern Machinery of Bakersfield, Calif., talks about how the dealership achieves that goal through proper management and efforts like parts transfers between locations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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2015 Dealership of the Year Video Series: Ritchie Implement

Using Diverse Products to Bring in Customers

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), talks about the progression the dealership has taken to grow the product lines they offer. Each additional product line has brought in new customers that otherwise wouldn't have visited their dealership.
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Technology for Profit: 10 Things to Ask Your Business System Supplier

This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
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Customer Intelligence Special Report: CRM

What Exactly is CRM?

Customer Relationship Management, or CRM, is a broad term that refers to the tools used to store detailed information about current and prospective customers to enable targeted communication with them. In today’s business world, the acronym commonly refers to the software system where that data is accumulated.
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