Items Tagged with 'Mark Truster'


Conversations in Ag

Research: Can It Be a Dealership’s Business?

An on-farm researcher and iron dealership agronomist share what areas of opportunity exist for machinery dealers to prove out methods of independent seed and chemical sales.
Marion Calmer and Mark Truster sat down during the National No-Tillage Conference to discuss the natural intersection — and blurred lines — between agronomic research and equipment sales, along with opportunities for today's evolving machinery dealer to reduce the risk of assumption based investments by farm customers.
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