Thank you for joining us at the 2020 Virtual Dealership Minds Summit. Below are details on how you can access all of your attendee bonus materials.


2020 Virtual Dealership Minds SummitEnjoy 12-months extended access to watch the brightest minds in the industry share actionable insights on remarketing used equipment from the first ever Virtual Dealership Minds Summit. Watch Now >>

Dr. Jim Weber Sales Management WorkshopPresented at the 2019 Dealership Minds Summit, watch Dr. Jim Weber's sold-out Sales Management Intensive. Watch Now >>

Dealer Success Academy - Watch all 22 videos from the 2019 and 2020 Dealer Success Academy virtual events. Watch Now >>

2017 Dealership Minds SummitRelive the 2017 Dealership Minds Summit and re-watch all of the remarketing general sessions. Watch Now >>

Ag Equipment Intelligence VIP Membership - Keep up-to-date on the major farm equipment industry trends, financial news that signal general economic health of dealers, full line and short line manufacturers. For the next 12 months you will have digital and print access to the best farm equipment industry information available. Your monthly print issues will automatically start being delivered within the next month, and you can access online materials right away. Access Now >>

*Note - You must be registered for a free Ag Equipment Intelligence web account and logged in in order to access online materials.

Dealer-Only Facebook Group - Please keep an eye on your inbox in the coming days for additional info and an invitation to join other dealers in a private Facebook group that will allow you to network and ask questions all year round.

Remarketing Check-In Calls - Please keep an eye on your inbox for invites to 3 Remarketing Check-In calls that will be scheduled over the next 12 months.



Click on the logo or scroll further down the page to view additional information and resources from each of the 2020 Virtual Dealership Minds title sponsors.



Ag Direct


[Video] Ag Direct at the 2019 Dealership Minds Summit

Powered by farm credit, AgDirect has an edge in competitive agricultural financing. AgDirect aids their customers with a knowledge and background of the equipment they finance, and know-how on the business needs of those who invest in it. AgDirect matches affordable rates with agricultural terms to support customers with the financing that is right for them.

Learn more about Ag Direct

Financial Solutions Brochure

[Video] AgDirect Chat Haeg


BigIron Auctions

BigIron Auctions


[Video] BigIron Auctions at the 2019 Dealership Minds Summit

Founded in 1984, BigIron Auctions provides farmers and entrepreneurs across America with weekly online and scheduled onsite auctions for farm, construction and transportation equipment. Their unreserved auctions have reinvented the way buyers can virtually “kick the tires” of equipment with a guarantee of free title and no buyer fees. Continually committed to respected values, real deals and rural connections, BigIron holds online auctions every Wednesday, and an onsite auction schedule is available online.

Learn more about BigIron Auctions

A Guide to Selling Equipment the Big Iron Way

The BigIron Way Brochure

North America End of Summer Dealer Auction

Machinery Scope

Machinery Scope/Finance Scope


[Video] Machinery Scope at the 2019 Dealership Minds Summit

Machinery Scope & Finance Scope challenge the status quo of equipment finance and risk management. We provide timely, personalized, and flexible solutions to protect and finance equipment with industry leading customer service. Our dealer-focused solutions add value and peace of mind when you are buying, selling, or managing equipment. With extensive backgrounds in the industry, we continue to create innovative platforms built with the dealer and customer’s perspective in mind.




Dealer Institute / Equipment Dealer Consulting
www.dealerinstitute.org / www.eqdealerconsulting.com


The Dealer Institute is an all-inclusive integrated approach to training, development, and consulting designed to help our customers achieve operational excellence and long-term success.  Our goal is to be your trusted advisor and first choice for business strategy, leadership, and employee development in the equipment industry.  We are your one-stop shop with a wide array of training and development courses

Equipment Dealer Consulting, LLC is a long-term partner of Western Equipment Dealers Association and was created to provide financial services.  Founded more than 120 years ago, the Association represents dealers in the farm, outdoor power, industrial and construction equipment businesses, as well as the hardware and building materials industry. In addition, the accountants for Equipment Dealer Consulting, LLC have more than 90 years of combined experience in these industries. This experience gives us the specific industry knowledge that is needed to provide the best possible service and consultation.

Learn more about The Dealer Institute


[Video] Dealer Institute: What Have You Done Different?





CLAAS is a global manufacturer of precision agricultural equipment and technologies. Founded more than a century ago in Harsewinkel, Germany, the family-owned business has grown to become the fourth largest producer of ag machinery in the world, with production facilities in seven countries.

Known for its long line of harvesting equipment, CLAAS is the number one producer of self-propelled forage harvesters and is a global leader in the production of combine harvesters, tractors, balers, hay tools and other implements.

Learn more about CLAAS

A Brighter Brand. A Brighter Business

The All-New Lexion 8000-7000




Yetter Farm Equipment’s mission to provide profitable solutions for production agriculture has driven our company since 1930. Through our dedication to quality, outstanding customer service, and on-time delivery, we have become an industry leader in designing planter attachments and equipment for residue management, precision fertilizer placement, strip tillage, and more. Our exceptional, high-quality farm equipment satisfies the diverse needs of our customers in the U.S. and worldwide.

Learn more about Yetter Farm Equipment

Yetter Farm Equipment Product Brochure

Leading Solutions & Quality Support for Production Agriculture

Dealer Resources from Yetter Mfg.

[Video] 90 Years with Yetter Farm Equipment





e-Emphasys Technologies is the leading supplier of enterprise dealer management software for equipment dealers and rental companies in the agriculture, construction, material handling, aggregate, mining, and heavy truck industry. Our modern, end-to-end platform is available on any device, browser or database, empowering you with a unified, real-time view of your data – wherever you are.

The e-Emphasys Dealer Management Platform incorporates a full suite of best-in-class technology including ERP, Business Intelligence & Reporting, CRM, Mobile Field Service Applications, Inspection Applications, eCommerce Customer Portals, RFID, Artificial Intelligence, IoT and Telematics.


Learn more about e-Emphasys

Enterprise Dealer Management Platform

e-Emphasys Expands US Dealer Footprint with the Addition of Titan Machinery

[Video] Alta Equipment Company Customer Testimonial

[Video] e-Emphasys: Digital Demonstration


Iron Solutions


Iron Solutions provides market information, analytics-based intelligence and cloud-based enterprise systems to facilitate equipment transactions and improve dealer and lender productivity. Our proprietary valuation model is built from our data-driven understanding of how equipment options, specifications, customization and the economy impact value. For over 80 years, through data analysis and intuitive software, Iron Solutions has provided the insights needed to make more profitable decisions.

Learn more about Iron Solutions

IronHQ for Dealerships

[Video] Dealer Panel: Choosing the Right CRM for your Dealership




PowerEQ is built by a dealer for dealers. PowerEQ is designed to provide a single pane of glass for your salesmen, store managers and management team that allows them to complete a quote without signing into multiple systems. We continue to look for ways to integrate more systems into PowerEQ that will give you important quoting and sales data at your fingertips. Now your entire organization will have complete visibility into your Appraisal and Quoting activities. Management approval processes ensure that each deal is optimized for maximum profitability. Quicker sales turnaround promotes better turns on inventory and better margins.

Learn more about PowerEQ

Features & Benefits of PowerEQ Software

[Video] Digital Demonstration


Questions about the Dealership Minds Summit?

For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at 

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or

To learn about group attendance discounts contact Luke Weigel
at (262) 777-2424 or lweigel@lessitermedia.com 

Mail to
P.O. Box 624
Brookfield, WI 53008-0624

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