JULY 24-25, 2018 • IOWA CITY, IOWA


Register online today!



Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order. 

This collaborative event is focused 100% on delivering actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success.

The summit is geared toward director-level farm equipment dealership leaders in marketing, finance, operations and IT, and of course your dealership’s top marketing integrator.

Reserve your seats today at the special $439 Pre-Program Rate (a $100.00 savings off the Full Rate) to attend this LIMITED SEATING 2-day meeting that 97.6% of past attendees recommend.

(Note: This event sells out each year. To ensure your seats, we strongly recommend you register early)

Reserve your seats >>

Discover true dealer-to-dealer marketing strategies during this one-of-a-kind 2-day FOR DEALERS ONLY conference and networking event.


97.6% of past attendees would recommend
attending the Dealership Minds Summit to other dealers.


Here's what they are saying.....

"An excellent meeting with good topics and good panels that provided ideas in a very open way and a place to informally discuss issues and challenges." — Tex Prete, CEO, FarmWorld.


“The forum and material presented by the speakers was great … they made an impact on me.” — Eric Johnson, Partner, Johnson Tractor


“The Roundtables were great and our table topic could've been discussed for hours. I certainly made some new contacts and plan on picking a few brains soon.” — Quint Campbell, Marketing Manager, Birkey’s Farm Stores


“I can’t think of anything I’d change about the structure or content. It was jam-packed but in a good way. Thank you; I made great contacts that will benefit us for years to come…” — Keith Kreps, Executive VP, RDO Equipment Co.


“Always good to hear from the leaders in our industry on the points that hit close to home…” — Darren Straub, Controller, Straub International


"The Dealership Minds Summit is a tremendous event. It’s an opportunity to talk openly with leaders of other successful dealerships about successes and failures. We have shared and learned a lot of critical business practices through our participation. In my opinion, it’s a can’t miss event for the leadership team of a dealership who wants to be around 20 years from now." — Clint Schnoor, president, Agri-Service

Thank You to the 2018 Dealership Minds Summit title sponsors.

Learn more about these Top Solution providers here >>

review 2017 program
reserve your seats


2018 Summit Information

Eligible Attendees

The Dealership Minds Summit provides a venue for RETAIL DEALERS of tractors and implements to learn and share strategies for operating a successful business. The 2018 event is geared toward direct-level farm equipment dealership leaders in marketing, finance, operations and IT, and of course your dealership’s top marketing integrator.

If you have questions about your eligibility to attend, please email us or call (262) 432-0388 to speak with a customer service representative.


Reserve your seats online today at the special $439 Pre-Program Rate, saving you $100 off the Full Rate. This is a limited seating event, and once all seats are filled registration will be closed. All past 6 Dealer Summits have sold out, so we strongly recommend you register early to ensure seats for your team. To register offline, complete and return the downloadable registration form.

2018 Summit Program Coming Soon

The 2018 Speaker Program is currently being developed. In the mean time, view the 2017 speaker program to get an idea of the quality of topics and speakers and the agenda format for the 2018 event.

Hotel Information
Marriott Coralville Hotel & Conference Center
300 East 9th Street, Coralville, IA 52241
Book Online Here
Or by Phone: (319) 688-4000

When making reservations, mention the "Dealership Minds Summit” to receive the hotel’s special rate. Room rates increase if more than 2 individuals share the same room. Hotel room cut-off is July 3, 2018 or until allocated rooms are sold out.

Things to Do/Dining in Iowa City

For points of interest, things to do and a list of restaurants and places to dine in Iowa City, click here.

Questions about the
Dealership Minds Summit?

Contact Farm Equipment
by phone at (866) 839-8455
or (262) 782-4480
by fax at (262) 786-5564;

by email at

or by mail at
P.O. Box 624
Brookfield, WI 53008-0624