Dealership Minds Summit 2018

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PROGRAM

 
 
 

TYLER MUSSON
DIRECTOR OF MARKETING
WASHINGTON TRACTOR

 
 
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For the last 10 years, Tyler Musson, Director of Marketing, Washington Tractor. has focused on digital marketing, including video production, video marketing, search engine optimization, mobile web design and marketing, social media marketing, lead capture and delivery. “Transformational growth is realized when opportunity meets potential and is fearlessly pursued with purpose,” he says. “Building innovative, relevant and accountable marketing strategies with measurable ROI is my passion.”

 

As the director of marketing for Washington Tractor, a 12-store John Deere dealership in Washington, Musson has helped increase the group’s consumer products business by 300% via data and target marketing. Washington Tractor has overhauled its marketing strategy to be data driven, automated and programmatic, which has enabled the dealership to achieve $165 million in revenue in 2017.

 

In this session, Musson openly discusses the role data and analytics have in the creation of Washington Tractor’s marketing strategy, including the formulas he created to prove marketing’s ROI. “Lots of people have big ideas. Execution is what matters. I choose execution over ideas,” he says.

BACK TO AGENDA

Questions about the Dealership Minds Summit?

For general conference inquiries contact Farm Equipment
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564;
or by email at 
info@farm-equipment.com

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or
mellis@lessitermedia.com

To learn about group attendance discounts contact Dallas Ziebell
at (262) 777-2412 or
dziebell@lessitermedia.com 

Mail to
P.O. Box 624
Brookfield, WI 53008-0624

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